Learn how the crowds flow through security checks, counters, duty frees, other shops and leverage this data for your best interest.
Airports host the most dynamic traffic in the world. Tracking the movement of crowds from the moment they pass the security check until they get on the plane is crucial for efficient operations, staff allocation and positive experience. Naturally passengers desire to spend less time waiting at counters or security check. Instead they want to take the opportunity to shop without tax liabilities.
People Counting Benefits For Airports:
Real Time Traffic
Count the number of people entering, exiting and passing by your stores with 98% accuracy, in real time.
Be able to locate your highest and lowest performing stores and analyze in-store performance for benchmarking.
Track Shop Performance
Make sure each shop is being utilised to its maximum potential and collect rents accordingly.
Increase Shopping Time
Analyze how masses move through the airport and let them spend more time at duty free and retailers to increase revenue.
Queue Analysis BENEFITS For Airports:
Realtime Customer Tracking
Track and record the path and actions of your customers within your stores in realtime. This will enable you to understand where they are lingering, and where they are buying.
Keep the time spent by passengers at the security checks and check-in counters at minimum to ensure positive passenger experience.
Wi-Fi Tracking BENEFITS For Airports:
Receive “pure” visitor traffic data on a daily and hourly basis. Track your staff’s Mac ID addresses and and deduct them from the total people count.
Average Waiting Time
Know the average dwell time of your visitors within your stores. Measure the success of your marketing campaigns and in-store activities then increase waiting times to boost spending.