5 Ways Shopping Malls benefit from using Visitor Analytics Technology

In response to the newly emerging retail scene, the traditional shopping mall has seen a decline in revenue generation. The digital age is upon us, and consumers are repeatedly opting to fulfill their shopping needs through online stores, as opposed to an in-person retail experience. But, there is something you can do about it. As buyer behaviors continue to change, shopping mall operators are turning to new technologies to help analyze consumer habits within their walls. Visitor Analytics Technology is a valuable tool that businesses use to provide insight and analytics into their customer’s activities.

Here are some of the important benefits for installing people counting technology in your shopping mall:

 

Total Footfall Measurement

One of the obvious benefits of people counting technology is gaining information about exactly how many people are coming through your doors. This is a key metric to look at in order to optimize the performance and success of your business. Total daily transaction counts and sales reports give only a mere fraction of the big picture of how well an establishment is performing. Customers do not always make a purchase during a first or even second visit to a business. Having the ability to accurately measure your mall’s footfall will shed light on how effective you are functioning as a whole. You can then use this information to push initiatives that better reach your customer base and generate revenue.

 

Learn which marketing initiatives are performing the best

With the help of visitor analytics software, mall operators can track which of their marketing efforts draw in the most footfall and measure the ROI of their events and activities. The cost of marketing materials and collateral can be steep, and knowing which measures are effectively driving business to your location is essential for developing and maintaining successful campaigns. By tracking consumer activity within your shopping mall, you can optimize and expand upon the programs that are the most successful, while eliminating efforts with little to no positive results.

 

 Gain insight into popular floors and areas of the mall

Visitor analytics systems do more than just count customers at the door. These programs provide valuable insight into exactly where customers are going, as well as where they’re not going. This technology can be placed at any juncture within your facility in order to track customers entering different areas, reaching different levels of the building and how much time they spent there. This intelligence displays the most popular places within your mall and allows for you to strategically place information, kiosks, and advertisements. Wi