Author Archive

Benefits of People Counters for Gyms

February 2, 2022
As with any other business, gyms and fitness centers aim to increase profits and decrease expenses. Many businesses use conversion rates to measure success, but a fitness center’s visitors already paid money for a gym membership.  As a decision-maker for...
long queue

Why Queue Management Systems Are Essential In Retail

January 21, 2022
There’s no arguing that long queues suck. Nobody likes to wait in line, and there’s something that’s rarely discussed about queues — their huge cost. Research by Adyen found that long queues are among the chief contributors to lost store...
customer staff ratio

Increase Sales & Customer Satisfaction With Staff Exclusion

January 14, 2022
Measuring footfall traffic numbers for brick and mortar businesses is one of the most fundamental metrics to consider when measuring business success. However, visitor traffic numbers can be easily distorted when staff members are included in the count, resulting in...

Reasons to Use People Counters in Retail & Shopping Malls

Today, physical retailers and shopping malls remain vital drivers for sales, and more physical stores are leveraging technological solutions to optimize operations, improve customer satisfaction, and boost profitability.  Customer counters and retail data analytics platforms provide a wealth of information...
retail foot traffic

The Best Retail Analytics Technologies to Analyze Foot Traffic in 2022

December 10, 2021
As we bid farewell to 2021, we reflect on the challenges and lessons this year has brought. The coronavirus pandemic has dramatically impacted people’s lives across the globe, challenging businesses in all industries, including retail. As retailers and brands look...
retail conversion rate

How to Measure and Improve Retail Conversion Rate

November 26, 2021
We always hear the term conversion rate and the importance of conversion rate optimization, but what is conversion rate in retail, why is it important, and how can you measure and improve it? What is conversion rate in retail stores?...

People Counting Technologies: A Comprehensive Guide

November 19, 2021
The need for reliable and accurate people counting technologies for physical businesses is now more critical than ever. In retail, for example, various technological solutions are implemented to ensure that stores’ operations run as smoothly and efficiently as possible. The...

How to Improve Public Restrooms with People Counter Solutions

Public restrooms are considered one of the highest traffic areas for businesses like shopping malls, restaurants, supermarkets, gas stations, or office buildings. Typically, restrooms are small in size and can get crowded very quickly, making it impossible for social distancing...

Customer Behavior Analytics: 5 Technologies to Track Customer Behavior

When someone visits a retail store, there is a 20-30% chance of making a purchase. If your store has the items they want, the chances of buying improve. If the store layout is simple enough for the visitor to find...

Passenger Counting: The Benefits of Automated Passenger Counting Systems (APC)

September 8, 2021
Today’s growing population and urbanization lead to increasing demand for transportation, which requires a corresponding increase in mass transport supply. Using an automated passenger counting system to count passengers can nurture systematic progress in the urban transportation sector. The number...