Author Archive

V-Count is proud to announce the opening of one more office, this time in Dubai!

December 12, 2017

Our established network in the city and Dubai’s strategic location and dynamic, tech-savvy market makes it the ideal location for V-Count‘s new offices. This move is part of company’s continuous effort to expand its presence, and respond to the growing…

How Artificial Intelligence (AI) Changes Retail for the Better

November 14, 2017

Over the years Omni-channel, Big Data, Mobile First and many other retail trends had their fair share in the spotlight. Retailers have implemented new strategies to stay relevant for their customers. They tirelessly invested in finding more about their customers…

Retail Industry Needs to Look Objectively at “Growth”

November 8, 2017

In the present day marketplace, slowing revenue growth is evident in almost every sector, especially within the retail industry. With internal and external factors constantly influencing sales, retailers need to re-think their growth strategy as long-term and sustainable. Based on…

How Digital Brands can Leverage Pop Up Stores to Apprehend Customer Interaction

August 14, 2017

It is said that true consumer loyalty happens when the individuals feel empowered, noticed and appreciated. According to Julie Wittes Shlack and Ed Chao, the co-authors of Head vs. Heart. “Emotions drive behaviour; loyalty is generated when a brand makes…

Adopting People Counting Technology in Airports

May 16, 2017

We often arrive at the airport in a hurry, stressed out and anxious to board. These emotions are then amplified when we face never-ending lines in a disorganized setting. Plain and simple, we don’t like waiting. According to this year’s…

Queue Optimization in Supermarkets

May 16, 2017

When asked about why consumers buy at their favorite supermarkets, many will initially respond with the retailer stocking the product they seek or is conveniently located. However, a study from Bain and Co. depict that it is the in store…

People Counters: The Casino Business

April 25, 2017

Due to economical challenges, casinos and the gaming industry worldwide have been seeing a slump in performance and revenue during recent years. In order to counteract this phenomenon, casinos need to increase internal effectivity to manage sustainable growth. Understanding the…

How to leverage in-store performance to compete with digital retailers

April 7, 2017

In e-commerce, the process to track the consumer footprints is fairly straightforward as every touch point is traceable. Take a step back into the traditional brick and mortar store, more anonymity remains with the browsing and purchase behavior. Interaction with…

6 Game Changing Rules That Defines The Future Of Retail

March 30, 2017

The retail market has always been defined as one of the most dynamic industries. This fast paced environment is going through a perspective change driven by digitalization which has altered how the consumers react with brands. Innovations such as people…

Past, present and future of people counting solutions and how retailers benefit from them

January 23, 2017

It is imperative to study the evolution of in-store analytics to understand where it is headed and be prepared for what is yet to come. Retailers have come a long way in tracking their visitors’ behavior and interpreting what it…