Category Archive for "Business Intelligence Platform"

4 Benefits of Using a Business Analytics Platform for Physical Locations

Businesses leverage various technological solutions to analyze different aspects of their operations in physical locations. For example, People counting sensors help businesses measure the number of customers that visit their physical stores or offices every day. Zone Analytics data show...
woman shopping physical store

6 Reasons Why Physical Stores Are Still Essential for Retail

During the Covid-19 pandemic, e-commerce became an essential channel for retailers. Even though retail spending generally decreased, online sales grew over the previous year. However, this doesn’t take away from the fact that e-commerce still only represents a small percentage...

5 Reasons to Use a People Counter for Your Business

People counter sensors and data analytics platforms provide a wealth of information that can improve various aspects of your business. Understanding footfall visitor traffic in your retail stores or business venues is an important indicator that allows you to identify...

KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game

KPIs, or “key performance indicators,” are the essential metrics for your business to measure. They are numbers that you must regularly monitor in order to determine whether your business is on the right track. KPIs In Retail Every retail business...

Retail Space Planning: 5 Tips to Do It Right

In the realm of physical retail, COVID-19 has transformed the ways in which people browse and shop for products. Due to this change, physical retail stores need to adapt to the new and ever-changing behaviors and habits of shoppers. As…

How to Leverage Occupancy Analytics for Peak Business Performance

Occupancy restrictions have been a critical component of government mandates meant to prevent the spread of COVID-19 in commercial establishments. Depending on the country and city, some venues restrict occupancy to either 10%, 30%, or 50% of maximum capacity; others…

The Top 6 Technologies for Brick & Mortar Success in 2021

As we bid farewell to 2020, we reflect on the challenges and lessons this year has brought. The coronavirus pandemic has dramatically impacted people’s lives across the globe, challenging businesses in all industries, including retail. As retailers and brands look…

5 Ways Retailers Can Optimize Customer Journey & Boost Conversions

Customer journey analytics refers to the metrics that track the customer’s buying process within a retail store. From the moment before a potential customer enters a retail location to the moment they walk out of it, they interact with different…

How Industries Use People Counting Systems to Optimize Their Businesses

The COVID-19 pandemic has accelerated the need for people counting systems globally. The overall people counting market is expected to grow from USD 818 million in 2020 to USD 1,333 million by 2025. The main factors driving the growth of…

5 Key Benefits of Using Traffic Counters for Staff Scheduling

One central aspect of making any business successful is staff scheduling. While it may seem complicated to plan several employees’ work hours across different shifts, finding the right tools and technologies for efficient employee scheduling is crucial. It can be…


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