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Category Archive for "Business Intelligence Platform"
4 Benefits of Using a Business Analytics Platform for Physical Locations
Businesses leverage various technological solutions to analyze different aspects of their operations in physical locations. For example, People counting sensors help businesses measure the number of customers that visit their physical stores or offices every day. Zone Analytics data show...
6 Reasons Why Physical Stores Are Still Essential for Retail
During the Covid-19 pandemic, e-commerce became an essential channel for retailers. Even though retail spending generally decreased, online sales grew over the previous year. However, this doesn’t take away from the fact that e-commerce still only represents a small percentage...
KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game
KPIs, or “key performance indicators,” are the essential metrics for your business to measure. They are numbers that you must regularly monitor in order to determine whether your business is on the right track. KPIs In Retail Every retail business...
Retail Space Planning: 5 Tips to Do It Right
In the realm of physical retail, COVID-19 has transformed the ways in which people browse and shop for products. Due to this change, physical retail stores need to adapt to the new and ever-changing behaviors and habits of shoppers. As…
How to Leverage Occupancy Analytics for Peak Business Performance
Occupancy restrictions have been a critical component of government mandates meant to prevent the spread of COVID-19 in commercial establishments. Depending on the country and city, some venues restrict occupancy to either 10%, 30%, or 50% of maximum capacity; others…
5 Ways Retailers Can Optimize Customer Journey & Boost Conversions
Customer journey analytics refers to the metrics that track the customer’s buying process within a retail store. From the moment before a potential customer enters a retail location to the moment they walk out of it, they interact with different…
How Industries Use People Counting Systems to Optimize Their Businesses
The COVID-19 pandemic has accelerated the need for people counting systems globally. The overall people counting market is expected to grow from USD 818 million in 2020 to USD 1,333 million by 2025. The main factors driving the growth of…
Adopting E-Commerce Analytics for Physical Retail Stores
One significant advantage that e-commerce websites have over brick-and-mortar retail stores is access to customer data. Every decision that online stores make and every strategy they implement is data-driven. From marketing/promotions to inventory management and customer service delivery, analytics are...
Business Intelligence Platform: New Features
Interactive Onboarding A self-service dashboard training is implemented for users to have a better understanding of each parameter. Only available in the demo account, for now, it will be accessible on each user account in a future update. WiFi…
V-Count’s Campaign Manager: Track and Maximize Your Marketing Initiatives
Consider this: 3 brands offer products of similar quality, all their stores are well-managed, and there is a high level of customer service delivery across-the-board. What separates brand A from brands B and C? Easy, it’s marketing. Marketing is one…
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