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All big businesses know that getting people to visit your store is only the first step in the selling process. The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics…
The resilience of retail in the face of challenges has been a remarkable success story in 2020. Retailers have shown the strength and adaptability to respond to customers’ changing needs. The pandemic has forced new ways of doing business, from…
According to a study by Walker, customer experience will overtake product superiority and price as the key differentiator between brands in 2020. As the year progresses, more customers will prioritize exceptional buying experiences over other considerations. Another study, this time…
In the past, businesses had a difficult time predicting what their customers would like. Decisions like which products to list and which store layout customers found most convenient were made through a combination of trial and error and constantly asking…