Category Archive for "Customer Behavior Analysis"

How Technology Transformed the Vendor/Customer Relationship

In the past, the relationship between vendors and their customers was formed through personal interaction. The more time the customers spent in the store, the more the vendor understood their shopping preferences and behaviors. After some time, vendors could predict…

Adopting E-Commerce Analytics for Physical Retail Stores

One significant advantage that e-commerce websites have over brick-and-mortar retail stores is access to customer data. Every decision that online stores make and every strategy they implement is data-driven. From marketing/promotions to inventory management and customer service delivery, analytics are...

How to Improve Customer Experience With Sensor-Based Technology

February 27, 2020
martinhildgen

According to a study by Walker, customer experience will overtake product superiority and price as the key differentiator between brands in 2020. As the year progresses, more customers will prioritize exceptional buying experiences over other considerations. Another study, this time…

Customer Counting: How To Analyze Retail Store Traffic

Retail stores receive millions of visitors every year. The primary objective of a store is to attract visitors and make sales. However, this constant stream of traffic can be leveraged to create an alternate source of value for retailers. You…

Behavior Analytics: Comprehensive Technologies to Track Customer Behavior

When someone visits a retail store, there is a 20 to 30% chance that they are going to make a purchase. If your store has the items they want, the chances improve a little. If the store layout is simple…

The Best Technologies to Track Customer Behavior in Retail

In the past, businesses had a difficult time predicting what their customers would like. Decisions like which products to list and which store layout customers found most convenient were made through a combination of trial and error and constantly asking…

Turn Visitors into Buyers with Heatmap Analytics | Traffic analytics

It has been some time since companies understood that customer is the most important aspect of all businesses and product is not. Obviously, marketing starts with the product. However, the journey of a product is a long one and the…

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