Category Archive for "People Counting"

4 Benefits of Using a Business Analytics Platform for Physical Locations

Businesses leverage various technological solutions to analyze different aspects of their operations in physical locations. For example, People counting sensors help businesses measure the number of customers that visit their physical stores or offices every day. Zone Analytics data show...
woman shopping physical store

6 Reasons Why Physical Stores Are Still Essential for Retail

During the Covid-19 pandemic, e-commerce became an essential channel for retailers. Even though retail spending generally decreased, online sales grew over the previous year. However, this doesn’t take away from the fact that e-commerce still only represents a small percentage...

5 Reasons to Use a People Counter for Your Business

People counter sensors and data analytics platforms provide a wealth of information that can improve various aspects of your business. Understanding footfall visitor traffic in your retail stores or business venues is an important indicator that allows you to identify...

KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game

KPIs, or “key performance indicators,” are the essential metrics for your business to measure. They are numbers that you must regularly monitor in order to determine whether your business is on the right track. KPIs In Retail Every retail business...

Retail Readiness: 5 Tips for COVID-19 In-Store Safety

The COVID-19 outbreak forced temporary shutdowns or reduced operations for many brick-and-mortar retail stores. When government restrictions eased, retailers reopened stores with new measures to inform and protect their shoppers. It continues to be crucial for retailers to take precautions…

How to Utilize People Counting & Conversion Rate Data to Improve Sales

Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Without real and accurate data, retailers can find themselves making uninformed decisions based on guesswork. People Counting gives businesses…

Retail Space Planning: 5 Tips to Do It Right

In the realm of physical retail, COVID-19 has transformed the ways in which people browse and shop for products. Due to this change, physical retail stores need to adapt to the new and ever-changing behaviors and habits of shoppers. As…

How to Leverage Occupancy Analytics for Peak Business Performance

Occupancy restrictions have been a critical component of government mandates meant to prevent the spread of COVID-19 in commercial establishments. Depending on the country and city, some venues restrict occupancy to either 10%, 30%, or 50% of maximum capacity; others…

20 Benefits of Passenger Counters in Public Transportation

February 4, 2021
amalmoursi

The world’s population is continuously increasing in cities: 53% of it currently lives in urban areas, and this number is expected to reach 67% by 2050. This growing urbanization leads to increasing demand for transportation, which requires a corresponding increase…

People Counting & GDPR: Why Privacy Matters

January 8, 2021
amalmoursi

In 2021, facial recognition technology is everywhere. Be it on our mobile devices, airport checkpoints, or social media platforms, facial-recognition software is widely used to make our lives easier and seemingly safer. However, violating the individual’s right to privacy is…

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