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Category Archive for "People Counting"
The Technology Every Small and Medium Business Should Invest In
The Covid-19 pandemic has changed consumer behavior in a number of ways, and as a result, small to medium-sized enterprises (SMEs) became more resilient in the post-pandemic era and a lot more technology-friendly. These enterprises are more vulnerable to unexpected...
Why Occupancy Management is Critical in Retail
Occupancy restrictions have been a critical component of government mandates meant to prevent the spread of COVID-19 in commercial establishments. Depending on the country and city, some venues restrict occupancy to either 10%, 30%, or 50% of maximum capacity; others...
Benefits of People Counters for Gyms
As with any other business, gyms and fitness centers aim to increase profits and decrease expenses. Many businesses use conversion rates to measure success, but a fitness center’s visitors already paid money for a gym membership. As a decision-maker for...
How to Measure Foot Traffic?
Foot traffic is considered a key factor for running any successful brick-and-mortar business. The more customers visit your store, the higher your chances of making a sale. Finding ways to understand and boost foot traffic to your physical store is...
8 Ways Demographic Analysis Solutions Benefit Your Business
Men and women have different shopping preferences, and different strategies are needed to attract them into your store. Even among genders, age is an essential factor. A middle-aged woman, for example, will have a different in-store shopping behavior from a...
4 Benefits of Using a Business Analytics Platform for Physical Locations
Businesses leverage various technological solutions to analyze different aspects of their operations in physical locations. For example, People counting sensors help businesses measure the number of customers that visit their physical stores or offices every day. Zone Analytics data show...
6 Reasons Why Physical Stores Are Still Essential for Retail
During the Covid-19 pandemic, e-commerce became an essential channel for retailers. Even though retail spending generally decreased, online sales grew over the previous year. However, this doesn’t take away from the fact that e-commerce still only represents a small percentage...
KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game
KPIs, or “key performance indicators,” are the essential metrics for your business to measure. They are numbers that you must regularly monitor in order to determine whether your business is on the right track. KPIs In Retail Every retail business...
Retail Readiness: 5 Tips for COVID-19 In-Store Safety
The COVID-19 outbreak forced temporary shutdowns or reduced operations for many brick-and-mortar retail stores. When government restrictions eased, retailers reopened stores with new measures to inform and protect their shoppers. It continues to be crucial for retailers to take precautions…
How to Utilize People Counting & Conversion Rate Data to Improve Sales
Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Without real and accurate data, retailers can find themselves making uninformed decisions based on guesswork. People Counting gives businesses…
