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Category Archive for "People Counting"
How to Measure Foot Traffic?
Foot traffic is considered a key factor for running any successful brick-and-mortar business. The more customers visit your store, the higher your chances of making a sale. Finding ways to understand and boost foot traffic to your physical store is...
4 Benefits of Using Staff Exclusion for Your Business
Measuring footfall traffic numbers for brick and mortar businesses is one of the most fundamental metrics to consider when measuring business success. However, visitor traffic numbers can be easily distorted when staff members are included in the count, resulting in...
8 Ways Demographic Analysis Solutions Benefit Your Business
Men and women have different shopping preferences, and different strategies are needed to attract them into your store. Even among genders, age is an essential factor. A middle-aged woman, for example, will have a different in-store shopping behavior from a...
4 Benefits of Using a Business Analytics Platform for Physical Locations
Businesses leverage various technological solutions to analyze different aspects of their operations in physical locations. For example, People counting sensors help businesses measure the number of customers that visit their physical stores or offices every day. Zone Analytics data show...
6 Reasons Why Physical Stores Are Still Essential for Retail
During the Covid-19 pandemic, e-commerce became an essential channel for retailers. Even though retail spending generally decreased, online sales grew over the previous year. However, this doesn’t take away from the fact that e-commerce still only represents a small percentage...
5 Reasons to Use a People Counter for Your Business
People counter sensors and data analytics platforms provide a wealth of information that can improve various aspects of your business. Understanding footfall visitor traffic in your retail stores or business venues is an important indicator that allows you to identify...
KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game
KPIs, or “key performance indicators,” are the essential metrics for your business to measure. They are numbers that you must regularly monitor in order to determine whether your business is on the right track. KPIs In Retail Every retail business...
Retail Readiness: 5 Tips for COVID-19 In-Store Safety
The COVID-19 outbreak forced temporary shutdowns or reduced operations for many brick-and-mortar retail stores. When government restrictions eased, retailers reopened stores with new measures to inform and protect their shoppers. It continues to be crucial for retailers to take precautions…
How to Utilize People Counting & Conversion Rate Data to Improve Sales
Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Without real and accurate data, retailers can find themselves making uninformed decisions based on guesswork. People Counting gives businesses…
Retail Space Planning: 5 Tips to Do It Right
In the realm of physical retail, COVID-19 has transformed the ways in which people browse and shop for products. Due to this change, physical retail stores need to adapt to the new and ever-changing behaviors and habits of shoppers. As…
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