Category Archive for "People Counting"

Best Techniques to Utilize Retail Traffic and the People Counting System

As a retailer, it is almost inevitable to face declining sales at some point. Uncertainties such as economic slumps and storefront construction allow brands to have practically no control over. Retailers can instead focus on what they can control. This…

How Digital Drands can Leverage Pop Up Stores to Apprehend Customer Interaction

It is said that true consumer loyalty happens when the individuals feel empowered, noticed and appreciated. According to Julie Wittes Shlack and Ed Chao, the co-authors of Head vs. Heart. “Emotions drive behavior; loyalty is generated when a brand makes…

How to Increase Sales With Optimized In-Store Selling Techniques

According to a study conducted by Timetrade, 85% of customers actually purchase more than they intend without knowing exactly what they want initially. Having an optimized selling technique can be a retail store’s most successful strategy. Once a visitor enters…

People Counter And Employee Performance Management

The retail business has always been one of the most dynamic and fast moving sectors. Because of the industry’s high turnover rates, retail managers are constantly faced with human resource decisions on hiring, transfers and placement of retail staff. In…

Adopting People Counting Technology in Airports

We often arrive at the airport in a hurry, stressed out and anxious to board. These emotions are then amplified when we face never-ending lines in a disorganized setting. Plain and simple, we don’t like waiting. According to this year’s…

Queue Optimization in Supermarkets

Does Long Line Equal Long Queues When asked about why consumers buy at their favorite supermarkets, many will initially respond with the retailer stocking the product they seek or is conveniently located. However, a study from Bain and Co. depict…

People Counters: The Casino Business

Due to economical challenges, casinos and the gaming industry worldwide have been seeing a slump in performance and revenue during recent years. In order to counteract this phenomenon, casinos need to increase internal effectivity to manage sustainable growth. Understanding the…

How to leverage in-store performance to compete with digital retailers

In e-commerce, the process to track the consumer footprints are fairly straightforward as every touchpoint is traceable. Take a step back into the traditional brick and mortar store, more anonymity remains with the browsing and purchase behavior. Interaction with merchandise…

Could your people counter be the building block of your business in festive seasons?

  It comes as no surprise that retailers generate approximately 25% of their annual revenue in holiday seasons. Even though November and December are the months when they put the cherry on top, festive days are spread throughout the year….

Past, present and future of people counting solutions and how retailers benefit from them

It is imperative to study the evolution of in-store analytics to understand where it is headed and be prepared for what is yet to come. Retailers have come a long way in tracking their visitors’ behavior and interpreting what it…