Category Archive for "People Counting"

Do You Know How People Counting Systems Work?

January 28, 2020

If you run a business, then you’ve undoubtedly heard about people counting systems. It’s a system that connects people counter sensors to a people counter software, making it possible for brick-and-mortar businesses to keep an accurate count of visitors. But…

Why All Retailers Need People Counting Sensors

January 14, 2020

People counting sensors belong to a group of visitor analytics solutions that allow retailers to gain better insight into how people behave in their stores. These sensors monitor customer activity, measuring important retail metrics like customer footfall, conversion rate, and…

Best Technologies to Analyze Foot Traffic in Retail Stores

December 23, 2019

When customers visit a brick-and-mortar store, they leave clues about their shopping preferences all around the store. They leave hints about their favorite shopping times/days, the store sections they love spending time in, and their preferred products. Even visitors that…

Traffic Counting Technology And How It Helps Retail Businesses

November 7, 2019

Is your retail store struggling to attract visitors? Or struggling to convert the prospects that visit? Perhaps your store receives many visitors during rush hour, but most of them leave without buying anything? If your retail business is not performing…

5 Interesting Things You Didn’t Know About Door Counters and People Counting Technology

October 18, 2019

Door counters and people counting technology enable businesses to track visitor traffic in their physical locations. Devices are placed at entrances and passageways, and they count the number of people that enter or leave the space. People counting technology has…

How Customer Counting Systems Help Retailers

August 27, 2019

As more retail stores are turning to tech-based tools to improve their operations, it is important to ask some questions. How does it all come together? How do digital door counters go from measuring traffic to impacting sales? Customer counting…

Conversion Rate Optimization: Mitigating the Effect of Reduced Traffic on Retail Stores

Fewer people are visiting brick-and-mortar stores as the e-commerce revolution rages on. People are finding it easier to shop from their homes and this trend has an adverse effect on retail stores’ visitor count. In response to reduced store traffic,…

5 Ways People Counting Technologies Can Transform Hotel Management

June 21, 2019

To stay competitive, an increasing number of businesses are starting to adopt digital tools and new technologies. In sectors like the hospitality industry, where success is measured by the number of people that come through the doors, people counting solutions…

7 Benefits of People Counting Technology for Casinos

June 12, 2019

The casino industry in the United States saw revenues in excess of $40 billion in 2017 alone. During the course of that year, as many as 39 million people visited Las Vegas, regarded as the casino capital of the world….

Essential Factors to Consider When Choosing a People Counting System

April 11, 2019

Much has been said about how effective people counting systems are to retail stores, shopping malls, airports, event centers, libraries, and other physical locations where it’s important to measure the number of visitors accurately. In addition to their primary purpose—counting…


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