Category Archive for "Camera People Counting"

Best Techniques to Utilize Retail Traffic and the People Counting System

As a retailer, it is almost inevitable to face declining sales at some point. Uncertainties such as economic slumps and storefront construction allow brands to have practically no control over. Retailers can instead focus on what they can control. This…

How Digital Drands can Leverage Pop Up Stores to Apprehend Customer Interaction

It is said that true consumer loyalty happens when the individuals feel empowered, noticed and appreciated. According to Julie Wittes Shlack and Ed Chao, the co-authors of Head vs. Heart. “Emotions drive behavior; loyalty is generated when a brand makes…

How to Increase Sales With Optimized In-Store Selling Techniques

According to a study conducted by Timetrade, 85% of customers actually purchase more than they intend without knowing exactly what they want initially. Having an optimized selling technique can be a retail store’s most successful strategy. Once a visitor enters…

Why Benchmarking Fitting Room Data is Important for Retail Industry

Did you know that your fitting rooms are worth 25% in terms of your conversion rate? As a retailer, it is your choice to keep it at that rate or even increase it by connecting with your customers in terms…

Top 4 Fundamental Metrics to Measure Retail Performance

Expanding a retail business can be a bit tricky. Your growth plan should be based on opening more physical stores in different locations and attracting an increasing amount of footfall day-by-day. Business owners tend to look at complex financials and…

Improve Retail Performance with Analytical Cloud Data

Sales floor has always been one of the key indicators of retail success and it stayed the same over the years.  Some stores might have higher traffic numbers, but when these figures are analyzed, it is found out that the…

How to Choose the Right People Counting System Provider for Your Business

Choosing the right people counting systems provider is like choosing a lifelong business partner. It can be confusing to decide when there are so many vendors with very similar product features. If you want a clear-cut choice, you need to…

The Logic Behind Using People Counting Systems for Your Business

Do you understand what affects your retail business’ traffic? Sometimes you need to look deeper than the sales figures to see what is driving your traffic into and out of your stores. A people counting system can help you understand…

Understand How Wi-Fi Tracking Technology Created Retail Analytics 2.0.

  What would you think when someone mentions “retail analytics”? It is crystal clear that, this is not just about counting the number of people going in and out of the stores, but rather analyzing some specific metrics and customer…