Category Archive for "People Tracking"


Why Benchmarking Fitting Room Data is Important for Retail Industry

Did you know that your fitting rooms are worth 25% in terms of your conversion rate? As a retailer, it is your choice to keep it at that rate or even increase it by connecting with your customers in terms…


Top 4 Fundamental Metrics to Measure Retail Performance

Expanding a retail business can be a bit tricky. Your growth plan should be based on opening more physical stores in different locations and attracting an increasing amount of footfall day-by-day. Business owners tend to look at complex financials and…


Understand How Wi-Fi Tracking Technology Created Retail Analytics 2.0.

  What would you think when someone mentions “retail analytics”? It is crystal clear that, this is not just about counting the number of people going in and out of the stores, but rather analyzing some specific metrics and customer…

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