Category Archive for "Retail Analytics"

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Why Queue Management Matters?

What puts a retail business ahead of its competitors is its ability to create loyalty and efficiency for effectively meeting their customers’ expectations. Keeping the customers waiting in a long queue is not really the best idea if you are…

How to Prevent Customers Leaving Your Store Empty Handed and Increase Your Profitability

Have you ever noticed stores in your neighbourhood that are always crowded, close down because of low profitability? Drawing traffic to your store is absolutely critical for the success of your business. However, real scalable success occurs when the visitor…

Amazon Web Services V-Count Case Study

Our customers and their data security have always been the most fundamental part of our business since we counted our very first visitor. This is why we have been using Amazon Web Services to host our data collected from around…

Our New Retail Analytics Clients Around the World

Marshall Retail Group has started using V-Count retail analytics products in their stores. The retailer is the one of the largest in North America, operating 160+ stores in casino, resort and airport industries, with many different brands such as Swarovski,…

Why Business Intelligence Is Vital for People Counting Systems?

Access to valuable data such as data provided by people counting systems is undoubtedly priceless for every business, but it can as well be futile if this data is not reported and analyzed carefully. In order to have a positive…

People Counting Technology – 2017 Recap

There is no doubt that each and every other industry is going through a digital transformation – and there is no reason retail industry should be an exception. Just like every other business, 2017 has been a year of digital transformation…

Past, present and future of people counting solutions and how retailers benefit from them

It is imperative to study the evolution of in-store analytics to understand where it is headed and be prepared for what is yet to come. Retailers have come a long way in tracking their visitors’ behavior and interpreting what it…

Improve Retail Performance with Analytical Cloud Data

Sales floor has always been one of the key indicators of retail success and it stayed the same over the years.  Some stores might have higher traffic numbers, but when these figures are analyzed, it is found out that the…

How to Choose the Right People Counting System Provider for Your Business

Choosing the right people counting systems provider is like choosing a lifelong business partner. It can be confusing to decide when there are so many vendors with very similar product features. If you want a clear-cut choice, you need to…

The Logic Behind Using People Counting Systems for Your Business

Do you understand what affects your retail business’ traffic? Sometimes you need to look deeper than the sales figures to see what is driving your traffic into and out of your stores. A people counting system can help you understand…

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