Category Archive for "Retail Analytics"

Why Building An Omnichannel Retail Strategy Is Essential For Your Brand

The COVID-19 pandemic has changed retail in a way that has brought to light just how important having an omnichannel strategy is for a retail business. Retail businesses, in particular, should consider raising their awareness of the changes to consumer…

AI in Retail: How Artificial Intelligence is transforming the Retail Industry

The digital transformation of the retail industry has been ongoing for some years. Thanks to high-level data and visitor analytics systems, companies are making well-informed and data-driven business decisions that help increase sales, marketing efficiency, and revenue across each branch....

Adapting to A Post COVID-19 World: Survival & Revival

The COVID-19 outbreak has led to a brutal disruption in the retail world. Amidst the pandemic, thousands of stores closed under strict lockdown measures, and as consumers reduced shopping for nonessential items, foot traffic in physical stores disappeared almost overnight….

Best Technologies to Analyze Foot Traffic in Retail Stores

December 23, 2019
martinhildgen

When customers visit a brick-and-mortar store, they leave clues about their shopping preferences all around the store. They leave hints about their favorite shopping times/days, the store sections they love spending time in, and their preferred products. Even visitors that…

Software For Retail Analytics: Exploring Modern Retail Solutions

December 13, 2019
martinhildgen

Retailers have been analyzing customer behavior and shopping trends for years, even when the technology to do so effectively didn’t exist. From short surveys that sought to understand what customers liked to handheld people counting devices that measured foot traffic…

Conversion Rate Optimization: Mitigating the Effect of Reduced Traffic on Retail Stores

Fewer people are visiting brick-and-mortar stores as the e-commerce revolution rages on. People are finding it easier to shop from their homes and this trend has an adverse effect on retail stores’ visitor count. In response to reduced store traffic,…

Learn More About the World’s Leading Retail Analytics Software Company

May 1, 2019
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For a few years after the emergence of e-commerce stores, brick-and-mortar retailers struggled to keep up with the changing landscape. They were losing millions of customers to these online stores and they could not keep up. Some of the biggest…

5 Ways to Improve Customer Experience and Increase Conversion Rates

January 31, 2019
martinhildgen

All big businesses know that getting people to visit your store is only the first step in the selling process. The most difficult part is converting these visitors into customers; not just one-time customers, but regulars. Statistics have shown that…

How Retail Outlets Can Remain Agile in the Digital World While Retaining Footfall

August 28, 2018
martinhildgen

As society grows increasingly digital, consumers are accessing products and information like never before. Between social media, online-shopping, and voice-activated platforms like Amazon’s Alexa, the customer is firmly positioned in the driver’s seat. Companies are feeling the impact of the…

How to Create Happy Millennial Shoppers

The millennial. Socially conscious, burdened with debt, the tech-savvy shopper is a ubiquitous puzzle for retailers. Comprising the largest generation with purchasing powers, millennials are capturing the retailers’ attention because they’ve introduced an unorthodox change to the retail landscape. Lessons…

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