Category Archive for "Retail Analytics"


Past, present and future of people counting solutions and how retailers benefit from them

It is imperative to study the evolution of in-store analytics to understand where it is headed and be prepared for what is yet to come. Retailers have come a long way in tracking their visitors’ behavior and interpreting what it…


Improve Retail Performance with Analytical Cloud Data

Sales floor has always been one of the key indicators of retail success and it stayed the same over the years.  Some stores might have higher traffic numbers, but when these figures are analyzed, it is found out that the…


How to Choose the Right People Counting System Provider for Your Business

Choosing the right people counting systems provider is like choosing a lifelong business partner. It can be confusing to decide when there are so many vendors with very similar product features. If you want a clear-cut choice, you need to…


The Logic Behind Using People Counting Systems for Your Business

Do you understand what affects your retail business’ traffic? Sometimes you need to look deeper than the sales figures to see what is driving your traffic into and out of your stores. A people counting system can help you understand…


Understand How Wi-Fi Tracking Technology Created Retail Analytics 2.0.

  What would you think when someone mentions “retail analytics”? It is crystal clear that, this is not just about counting the number of people going in and out of the stores, but rather analyzing some specific metrics and customer…

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