Category Archive for "Retail Analytics"

Amazon Web Services V-Count Case Study

February 12, 2018

Our customers and their data security have always been the most fundamental part of our business since we counted our very first visitor. This is why we have been using Amazon Web Services to host our data collected from around…

Our New Retail Analytics Clients Around the World

Marshall Retail Group has started using V-Count retail analytics products in their stores. The retailer is the one of the largest in North America, operating 160+ stores in casino, resort and airport industries, with many different brands such as Swarovski,…

Why Business Intelligence Is Vital for People Counting Systems?

Access to valuable data such as data provided by people counting systems is undoubtedly priceless for every business, but it can as well be futile if this data is not reported and analyzed carefully. In order to have a positive…

People Counting Technology – 2017 Recap

There is no doubt that each and every other industry is going through a digital transformation – and there is no reason retail industry should be an exception. Just like every other business, 2017 has been a year of digital…

Retail Industry Needs to Look Objectively at “Growth”

November 8, 2017

In the present day marketplace, slowing revenue growth is evident in almost every sector, especially within the retail industry. With internal and external factors constantly influencing sales, retailers need to re-think their growth strategy as long-term and sustainable. Based on…

People Counter And Employee Performance Management

The retail business has always been one of the most dynamic and fast-moving sectors. Because of the industry’s high turnover rates, retail managers are constantly faced with human resource decisions on hiring, transfers and placement of retail staff. In a…

How to leverage in-store performance to compete with digital retailers

April 7, 2017

In e-commerce, the process to track the consumer footprints is fairly straightforward as every touch point is traceable. Take a step back into the traditional brick and mortar store, more anonymity remains with the browsing and purchase behavior. Interaction with…

6 Game Changing Rules That Defines The Future Of Retail

March 30, 2017

The retail market has always been defined as one of the most dynamic industries. This fast paced environment is going through a perspective change driven by digitalization which has altered how the consumers react with brands. Innovations such as people…

Past, present and future of people counting solutions and how retailers benefit from them

January 23, 2017

It is imperative to study the evolution of in-store analytics to understand where it is headed and be prepared for what is yet to come. Retailers have come a long way in tracking their visitors’ behavior and interpreting what it…

How People Counter Devices Benefit Fitting Room Experience for Retailers

October 27, 2016

Did you know those tiny rooms in the back of the stores are actually the key areas of the purchasing process? As a store manager, when you analyze your store’s and fitting rooms’ traffic, it seems to be pretty high,…


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