Category Archive for "Sales"

retail conversion rate

How to Measure and Improve Retail Conversion Rate

November 26, 2021
We always hear the term conversion rate and the importance of conversion rate optimization, but what is conversion rate in retail, why is it important, and how can you measure and improve it? What is conversion rate in retail stores?...
woman shopping physical store

6 Reasons Why Physical Stores Are Still Essential for Retail

During the Covid-19 pandemic, e-commerce became an essential channel for retailers. Even though retail spending generally decreased, online sales grew over the previous year. However, this doesn’t take away from the fact that e-commerce still only represents a small percentage...

Conversion Rate Optimization: Why It’s Important for Physical Retail

October 12, 2020

If you ask any business if they use analytics to optimize website performance, the answer will most likely be “of course!”. Companies understand that operating a website without proper analytics tools is useless. So why not use in-store analytics for…

How Design of Your Store Can Help You Maximize Your Profits

Is the only question that a retailer should be interested in “what merchandise customers are buying”? Turns out, it is not. Smartest retailers of today’s digital world started asking other important questions: How do people shop? How can I get…

Top 4 Fundamental Metrics to Measure Retail Performance

Expanding a retail business can be a bit tricky. Your growth plan should be based on opening more physical stores in different locations and attracting an increasing amount of footfall day-by-day. Business owners tend to look at complex financials and…