Category Archive for "Sales"

Conversion Rate Optimization: Why It’s Important for Physical Retail

October 12, 2020
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If you ask any business if they use analytics to optimize website performance, the answer will most likely be “of course!”. Companies understand that operating a website without proper analytics tools is useless. So why not use in-store analytics for…

What is Really Happening in Retail?

Beyond buzzwords and fads Retailers worldwide seem to be stuck in a rut for a while now. In all industry events, there is one talk on `How to avoid retail apocalypse` or a weekly article how things seem to be…

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How Design of Your Store Can Help You Maximize Your Profits

Is the only question that a retailer should be interested in “what merchandise customers are buying”? Turns out, it is not. Smartest retailers of today’s digital world started asking other important questions: How do people shop? How can I get…

People Counting Technology – 2017 Recap

There is no doubt that each and every other industry is going through a digital transformation – and there is no reason retail industry should be an exception. Just like every other business, 2017 has been a year of digital…

Top 4 Fundamental Metrics to Measure Retail Performance

Expanding a retail business can be a bit tricky. Your growth plan should be based on opening more physical stores in different locations and attracting an increasing amount of footfall day-by-day. Business owners tend to look at complex financials and…

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