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3 Ways Retailers Can Use Heatmap & Zone Analytics to Drive Conversions
What does visitor flow inside a store have to do with conversions? As it turns out, quite a lot. Slight changes in your visitors’ path can increase footfall traffic around promotional displays and help avoid bottlenecks. Data collected manually by…
How to Utilize People Counting & Conversion Rate Data to Improve Sales
Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Without real and accurate data, retailers can find themselves making uninformed decisions based on guesswork. People Counting gives businesses…
Retail Space Planning: 5 Tips to Do It Right
In the realm of physical retail, COVID-19 has transformed the ways in which people browse and shop for products. Due to this change, physical retail stores need to adapt to the new and ever-changing behaviors and habits of shoppers. As…
The Evolution of Physical Retail: An AI-Powered Phase for Bricks & Mortars
Contrary to predictions of physical retail demise, new excitement is emerging among retailers. Recent research and reports have revealed that physical stores will account for £8 of every £10 of retail spending by 2025, and 81% of young Gen Z…
How to Leverage Occupancy Analytics for Peak Business Performance
Occupancy restrictions have been a critical component of government mandates meant to prevent the spread of COVID-19 in commercial establishments. Depending on the country and city, some venues restrict occupancy to either 10%, 30%, or 50% of maximum capacity; others…
20 Benefits of Passenger Counters in Public Transportation
The world’s population is continuously increasing in cities: 53% of it currently lives in urban areas, and this number is expected to reach 67% by 2050. This growing urbanization leads to increasing demand for transportation, which requires a corresponding increase…
3 Ways Retailers Are Embracing Change in 2021
The resilience of retail in the face of challenges has been a remarkable success story in 2020. Retailers have shown the strength and adaptability to respond to customers’ changing needs. The pandemic has forced new ways of doing business, from…
Customer Counting: How To Analyze Retail Store Traffic
Retail stores receive millions of visitors every year. The primary objective of a store is to attract visitors and make sales. However, this constant stream of traffic can be leveraged to create an alternate source of value for retailers. You...
People Counting & GDPR: Why Privacy Matters
In 2021, facial recognition technology is everywhere. Be it on our mobile devices, airport checkpoints, or social media platforms, facial-recognition software is widely used to make our lives easier and seemingly safer. However, violating the individual’s right to privacy is…
The Top 6 Technologies for Brick & Mortar Success in 2021
As we bid farewell to 2020, we reflect on the challenges and lessons this year has brought. The coronavirus pandemic has dramatically impacted people’s lives across the globe, challenging businesses in all industries, including retail. As retailers and brands look…
