Do You Know How People Counting Systems Work?

January 28, 2020

If you run a business, then you’ve undoubtedly heard about people counting systems. It’s a system that connects people counter sensors to a people counter software, making it possible for brick-and-mortar businesses to keep an accurate count of visitors. But…

2019 V-Count Retrospective

January 15, 2020

Why All Retailers Need People Counting Sensors

January 14, 2020

People counting sensors belong to a group of visitor analytics solutions that allow retailers to gain better insight into how people behave in their stores. These sensors monitor customer activity, measuring important retail metrics like customer footfall, conversion rate, and…

Best Technologies to Analyze Foot Traffic in Retail Stores

December 23, 2019

When customers visit a brick-and-mortar store, they leave clues about their shopping preferences all around the store. They leave hints about their favorite shopping times/days, the store sections they love spending time in, and their preferred products. Even visitors that…

Software For Retail Analytics: Exploring Modern Retail Solutions

December 13, 2019

Retailers have been analyzing customer behavior and shopping trends for years, even when the technology to do so effectively didn’t exist. From short surveys that sought to understand what customers liked to handheld people counting devices that measured foot traffic…

Customer Journey Analytics: 5 Steps Retailers Can Take to Optimize Customers’ Journey

November 28, 2019

Customer journey analytics refers to the metrics that track customers’ buying process (or journey) in a retail store. From the moment before a potential customer enters a retail location to the moment they walk out of it, they interact with…

Traffic Counting Technology And How It Helps Retail Businesses

November 7, 2019

Is your retail store struggling to attract visitors? Or struggling to convert the prospects that visit? Perhaps your store receives many visitors during rush hour, but most of them leave without buying anything? If your retail business is not performing…

5 Interesting Things You Didn’t Know About Door Counters and People Counting Technology

October 18, 2019

Door counters and people counting technology enable businesses to track visitor traffic in their physical locations. Devices are placed at entrances and passageways, and they count the number of people that enter or leave the space. People counting technology has…

Visitor Analytics: Technologies to Maximize Shopping Mall Traffic

September 30, 2019

Shopping malls need to provide a comfortable environment for the retailers that rent their space, as well as the customers that visit them. Considering the complex layout of most malls and the steady stream of visitors they receive every day,…

How Luxury Brands Can Leverage Big Data To Attract Millennials

September 19, 2019

According to a recent report by The Boston Consulting Group, the luxury goods industry will grow to become a $1.4 trillion market by 2024. Ideally, this would mean good news for traditional luxury brands. In this case, however, it is…


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