How Technology Transformed the Vendor/Customer Relationship

In the past, the relationship between vendors and their customers was formed through personal interaction. The more time the customers spent in the store, the more the vendor understood their shopping preferences and behaviors. After some time, vendors could predict…

Adopting E-Commerce Analytics for Physical Retail Stores

One significant advantage that e-commerce websites have over brick-and-mortar retail stores is access to customer data. Every decision that online stores make and every strategy they implement is data-driven. From marketing/promotions to inventory management and customer service delivery, analytics are...

How to Improve Customer Experience With Sensor-Based Technology

February 27, 2020

According to a study by Walker, customer experience will overtake product superiority and price as the key differentiator between brands in 2020. As the year progresses, more customers will prioritize exceptional buying experiences over other considerations. Another study, this time…

Secrets to Success: How Retailers Can Improve Customer Shopping Experience

February 19, 2020

Over the past few years, competition among retailers has gotten significantly tougher. Online platforms have joined brick-and-mortar stores, and millions of businesses now populate the retail sector. All these businesses are vying for the attention of a customer base that…

Customer Counting: How To Analyze Retail Store Traffic

Retail stores receive millions of visitors every year. The primary objective of a store is to attract visitors and make sales. However, this constant stream of traffic can be leveraged to create an alternate source of value for retailers. You…

Do You Know How People Counting Systems Work?

January 28, 2020

If you run a business, then you’ve undoubtedly heard about people counting systems. It’s a system that connects people counter sensors to a people counter software, making it possible for brick-and-mortar businesses to keep an accurate count of visitors. But…

2019 V-Count Retrospective

January 15, 2020

Why All Retailers Need People Counting Sensors

January 14, 2020

People counting sensors belong to a group of visitor analytics solutions that allow retailers to gain better insight into how people behave in their stores. These sensors monitor customer activity, measuring important retail metrics like customer footfall, conversion rate, and…

Best Technologies to Analyze Foot Traffic in Retail Stores

December 23, 2019

When customers visit a brick-and-mortar store, they leave clues about their shopping preferences all around the store. They leave hints about their favorite shopping times/days, the store sections they love spending time in, and their preferred products. Even visitors that…

Software For Retail Analytics: Exploring Modern Retail Solutions

December 13, 2019

Retailers have been analyzing customer behavior and shopping trends for years, even when the technology to do so effectively didn’t exist. From short surveys that sought to understand what customers liked to handheld people counting devices that measured foot traffic…


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