Do You Know How People Counting Systems Work?

January 28, 2020
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If you run a business, then you’ve undoubtedly heard about people counting systems. It’s a system that connects people counter sensors to a people counter software, making it possible for brick-and-mortar businesses to keep an accurate count of visitors. But…

2019 V-Count Retrospective

January 15, 2020
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Why All Retailers Need People Counting Sensors

January 14, 2020
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People counting sensors belong to a group of visitor analytics solutions that allow retailers to gain better insight into how people behave in their stores. These sensors monitor customer activity, measuring important retail metrics like customer footfall, conversion rate, and…

Software For Retail Analytics: Exploring Modern Retail Solutions

December 13, 2019
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Retailers have been analyzing customer behavior and shopping trends for years, even when the technology to do so effectively didn’t exist. From short surveys that sought to understand what customers liked to handheld people counting devices that measured foot traffic…

Traffic Counting Technology And How It Helps Retail Businesses

November 7, 2019
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Is your retail store struggling to attract visitors? Or struggling to convert the prospects that visit? Perhaps your store receives many visitors during rush hour, but most of them leave without buying anything? If your retail business is not performing…

5 Interesting Things You Didn’t Know About Door Counters and People Counting Technology

October 18, 2019
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Door counters and people counting technology enable businesses to track visitor traffic in their physical locations. Devices are placed at entrances and passageways, and they count the number of people that enter or leave the space. People counting technology has…

Visitor Analytics: Technologies to Maximize Shopping Mall Traffic

September 30, 2019
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Shopping malls need to provide a comfortable environment for the retailers that rent their space, as well as the customers that visit them. Considering the complex layout of most malls and the steady stream of visitors they receive every day,…

How Luxury Brands Can Leverage Big Data To Attract Millennials

September 19, 2019
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According to a recent report by The Boston Consulting Group, the luxury goods industry will grow to become a $1.4 trillion market by 2024. Ideally, this would mean good news for traditional luxury brands. In this case, however, it is…

Everything You Need to Know About Demographic Analysis

September 12, 2019
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V-Count’s Demographic Analysis enables businesses to separate their visitors into groups based on their mood, age, or gender. Men and women have different shopping preferences, and different strategies are needed to engage them. Even among genders, age is an essential…

How Customer Counting Systems Help Retailers

August 27, 2019
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As more retail stores are turning to tech-based tools to improve their operations, it is important to ask some questions. How does it all come together? How do digital door counters go from measuring traffic to impacting sales? Customer counting…

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