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Fewer people are visiting brick-and-mortar stores as the e-commerce revolution rages on. People are finding it easier to shop from their homes and this trend has an adverse effect on retail stores’ visitor count. In response to reduced store traffic,…
Given the highly competitive nature of retail, it is becoming increasingly important for businesses in the sector to optimize their operations. The biggest names in the sector are already using traffic data to improve their operations; from marketing and advertisements…