Posts Tagged "heatmap"

Customer Counting: How To Analyze Retail Store Traffic

Retail stores receive millions of visitors every year. The primary objective of a store is to attract visitors and make sales. However, this constant stream of traffic can be leveraged to create an alternate source of value for retailers. You...

How to Improve Customer Experience With Sensor-Based Technology

February 27, 2020
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According to a study by Walker, customer experience will overtake product superiority and price as the key differentiator between brands in 2020. As the year progresses, more customers will prioritize exceptional buying experiences over other considerations. Another study, this time…

5 Ways People Counting Technologies Can Transform Hotel Management

June 21, 2019
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To stay competitive, an increasing number of businesses are starting to adopt digital tools and new technologies. In sectors like the hospitality industry, where success is measured by the number of people that come through the doors, people counting solutions…

7 Benefits of People Counting Technology for Casinos

June 12, 2019
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The casino industry in the United States saw revenues in excess of $40 billion in 2017 alone. During the course of that year, as many as 39 million people visited Las Vegas, regarded as the casino capital of the world….

The Business Intelligence Platform: The Features It Provides and Their Advantages

February 5, 2019
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Every sector in the world economy is being revolutionized by modern technology and retail is no exception. As a matter of fact, recent industry trends indicate that brick-and-mortar businesses stand to benefit significantly from new technologies (e.g. visitor analytics, heatmap,…

How Car Showrooms Should Use Technology to Stay Ahead of the Competition

December 27, 2018
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When people want to purchase a car, the usual practice is to visit 2 to 3 showrooms until they find the vehicle that satisfies their whims. This, and the fact that car showrooms are often located close to one another,…

Duty-Free Shopping: Making the Most of a Tricky Situation

December 4, 2018
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Duty-free stores are assured of a steady stream of prospective customers. Since almost all visitors buy tax -free products for themselves, and as gifts for their friends and relatives, duty-free retailers see bigger carts per customer than most other retail…

Why Visitor Analytics are Critical to Telecoms’ Customer Experience

November 21, 2018
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The telecommunications industry is well-known for its competitive nature and companies in the space have little margin for error when it comes to service delivery. One of the sector’s most prominent performance indicators is customer satisfaction and the market leaders…

Duty Free Shopping: Time is of the Essence

October 31, 2018
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Airports are, by nature, a very busy place, with thousands of visitors passing through every day of the week. As a result, airport duty free shops are guaranteed a significant amount of footfall and the onus is on them to…

5 Ways Banks Stand to Benefit from People Counting Technology

October 17, 2018
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Over the past few years, people counting technology and visitor analytics have been helping businesses improve their marketing approach. They are also very effective for staff management and customer engagement optimization. Given the highly competitive nature of the financial sector,…