Posts Tagged "zone analytics"

3 Ways Retailers Can Use Heatmap & Zone Analytics to Drive Conversions

What does visitor flow inside a store have to do with conversions? As it turns out, quite a lot. Slight changes in your visitors’ path can increase footfall traffic around promotional displays and help avoid bottlenecks. Data collected manually by…

Retail Space Planning: 5 Tips to Do It Right

In the realm of physical retail, COVID-19 has transformed the ways in which people browse and shop for products. Due to this change, physical retail stores need to adapt to the new and ever-changing behaviors and habits of shoppers. As…

The Evolution of Physical Retail: An AI-Powered Phase for Bricks & Mortars

Contrary to predictions of physical retail demise, new excitement is emerging among retailers. Recent research and reports have revealed that physical stores will account for £8 of every £10 of retail spending by 2025, and 81% of young Gen Z…

3 Ways Retailers Are Embracing Change in 2021

The resilience of retail in the face of challenges has been a remarkable success story in 2020. Retailers have shown the strength and adaptability to respond to customers’ changing needs. The pandemic has forced new ways of doing business, from…


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