V-Count vs Viametrics:
Manufacturer vs. Integrator
V-Count designs and builds its own AI sensors. Viametrics installs third-party hardware — it is a five-time Xovis Gold Partner. Here’s what that means for your business.
Book a Free Demo →One Builds Technology. The Other Integrates It.
Before comparing features, understand what you’re actually buying. The business models are fundamentally different.
Buying From the Manufacturer vs. Buying From a Middleman
When you choose a people counting provider, you’re choosing a technology partner. The distinction between manufacturer and distributor has real consequences for your deployment.
You Get the Source
V-Count’s engineering team designed the Nano AI’s 3D active stereo vision system, wrote the AI models that run on its chip, and built the BoostBI platform that visualizes the data. When a customer needs a new feature — like the AI Sales Coach that proactively recommends optimizations — V-Count’s R&D team builds and ships it.
This end-to-end ownership means tighter hardware-software integration, faster bug fixes, coordinated firmware updates, and a single vendor accountable for the entire solution. No finger-pointing. No waiting on a third party’s release schedule.
- Owns the full technology stack — sensor + firmware + cloud + mobile
- Patented AI-on-chip processes data on the sensor itself
- Innovation at the source — new features ship when V-Count decides, not when a supplier does
- Direct manufacturer pricing — no distributor markup layered on top
You Get a Middleman
Viametrics describes its own model plainly: a variety of sensors, carefully chosen for each installation. Its lineup pairs stereoscopic 3D units from Xovis — where Viametrics holds Gold Partner status for the fifth consecutive year — with heat sensors built by other manufacturers. Viametrics develops its ViaWeb software in-house, but every sensor it installs is designed and manufactured by another company.
This means the sensor you receive is a Xovis unit or a third-party thermal device with Viametrics’ integration layer on top. The sensor technology, accuracy, and roadmap are controlled by those original manufacturers — not by Viametrics.
- Sensors built by Xovis and other third parties — not by Viametrics
- Distributor markup on hardware you could source from the original manufacturer
- Modular add-on pricing — KPI, Zone and survey tools are paid ViaWeb add-ons
- No hardware IP — sensor innovation is out of Viametrics’ control
The Supply Chain You’re Paying For
When you buy from Viametrics, your money passes through an extra layer. Xovis (or a thermal sensor maker) builds the sensor, sells it to Viametrics at wholesale, and Viametrics resells it to you at a markup — bundled with its ViaWeb software. With V-Count, you buy direct from the company that designed and built the hardware.
Viametrics’ supply chain:
designs & builds sensor
integrates & resells
pay distributor price
V-Count’s supply chain:
designs, builds & sells
pay manufacturer price
The Full Comparison Table
A transparent look at what each platform delivers across hardware, software, analytics, and support.
| Feature | V-Count | Viametrics |
|---|---|---|
| Hardware & Sensors | ||
| Sensor Origin | ✓ Proprietary — designed & manufactured in-house | ✕ Third-party: Xovis stereo units + thermal sensors from other makers |
| Hardware IP / Patents | ✓ Patented AI-on-chip, proprietary stereo vision | ✕ No hardware IP — sensor patents belong to Xovis and other makers |
| Counting Accuracy | Up to 99% (Nano AI — included) | 95% guaranteed — real-world results vary by sensor type (thermal vs stereoscopic) |
| Sensor Technology | 3D active stereo vision + on-device AI | Varies — heat sensor or Xovis stereoscopic 3D, chosen per installation |
| All-in-One Sensor | ✓ Count, heatmap, queue, demographics, staff exclusion — one device | Partial — heat sensors count only; heatmaps and dwell need Xovis stereo |
| Night Vision (0 Lux) | ✓ Built-in 0 lux operation — works in complete darkness | ✕ Partial — heat sensors count in darkness; stereo sensors cannot be used in darkness |
| Event Rental | ✓ Rent-and-return model | ✓ Also available — equipment can be bought or rented |
| Firmware Updates | ✓ Direct from V-Count — immediate | Depends on third-party vendor release cycles |
| Software & Analytics | ||
| AI Sales Coach | ✓ AI-driven actionable recommendations | ✕ Not available |
| Queue Management | ✓ Real-time alerts & optimization | Not advertised — ViaWeb Zone tracks passage direction, not queues |
| Demographics | ✓ Gender & age — on-device AI classification | ✕ No gender or age analytics |
| Staff Exclusion | ✓ Reliable automatic exclusion, same sensor | ✕ Limited — only on Xovis stereo sensors |
| Mobile App | ✓ Native iOS & Android | Limited — responsive web only |
| Privacy & Compliance | ||
| On-Device Processing | ✓ Patented AI-on-chip — data never leaves sensor | Depends on third-party sensor vendor’s architecture |
| Business & Support | ||
| Support Model | ✓ Single vendor — one call for hardware + software | Total contractor for install & support — but hardware fixes wait on third-party vendors |
| Customer Base | 600+ companies across 130+ countries incl. 11 Fortune 500 | 55 countries only |
| Notable Clients | Samsung, Sephora, Bang & Olufsen, Swatch, Birkenstock, Guess, Miniso, Arçelik, Fossil, Bauhaus, H&M, Bershka, Mango, Zara, GAP, Crocs, Intersport | Skandia Fastigheter and other Nordic property owners and retail chains |
| Industry Recognition | ✓ #1 ranked by Infinity Business Insights | Xovis Gold Partner (5 years) — an award from its hardware supplier |
Six Reasons Enterprises Choose the Manufacturer
Beyond the checklist — here’s what makes the real-world difference when deploying at scale.
Full-Stack Control & Real IP
V-Count owns the sensor design, AI models, firmware, and cloud platform. That means tighter integration, faster updates, and a roadmap you can influence — not one dictated by Xovis’s or thermal vendors’ priorities.
up to 99% Accuracy — Standard
The Nano AI delivers 99% out of the box. Viametrics guarantees 95% — and topping that range means specifying Xovis’s premium sensors, the same hardware you could buy directly from Xovis without the middleman.
200+ KPIs + AI Sales Coach
BoostBI doesn’t just show charts — its AI Sales Coach proactively recommends staffing changes, identifies underperforming zones, and predicts peak hours. ViaWeb’s dashboards report data; BoostBI drives decisions.
True Global Scale
130+ countries, offices on five continents, 150+ certified partners. V-Count supports multi-national rollouts directly. Viametrics reports installations in 55 countries, run from its Gothenburg base — strong in the Nordics, thinner elsewhere.
Privacy by Design — Not by Policy
V-Count’s patented AI-on-chip processes 3D depth maps on the sensor — no images transmitted, no cloud inference. GDPR is baked into the hardware. With third-party sensors, privacy depends on each vendor’s architecture.
No Middleman Markup
When you buy from V-Count, you buy direct from the manufacturer. With Viametrics, you’re paying an integrator margin on Xovis and thermal hardware — the same hardware available from those manufacturers without the extra layer.
V-Count vs Viametrics: Your Questions Answered
Viametrics installs sensors built by another company, such as Xovis, so the hardware roadmap, firmware timing and hardware warranty sit outside Viametrics. With V-Count the sensor, its firmware and BoostBI come from one manufacturer, so one team answers for accuracy from the device to the report.
Buy Direct From the Manufacturer
See how V-Count’s proprietary AI sensors and BoostBI platform deliver up to 99% accuracy without the middleman. Book a free demo today.