Observe how shoppers move in different areas of your supermarkets to create the absolute best experience and leverage loyalty.
To thoroughly understand customer behaviour in supermarkets, every zone should be analyzed separately, but also, as succeeding and complementary parts of the whole shopping experience.
The reason to analyze the supermarkets with two different points of view is to understand both planned(needs) and impulse driven(wants) decisions. Supermarket layout, product placements, P.O.S promotions should be carefully thought and implemented to create the optimum environment for the best experience. The ultimate goal is to increase draw-in rate, average basket size and revenue per customer based on people counting, heatmap, Wi-Fi and path tracking technologies.
People Counting Benefits for Supermarkets:
Count the number of people entering and exiting your supermarkets with 98% accuracy, in real time. Compare your weekend traffic with your weekdays, or that of last week, last month and last year.
Compare the traffic flow between your supermarkets, locate your highest and lowest performing supermarkets. Analyse their performances for benchmarking, then increase effectiveness of your low performing locations.
Discover your power hours in which your supermarkets generate most traffic. Manage promotions, point of sales avtivities and marketing campaigns accordingly.
Optimize staff allocation in accordance to the number of visitors and their needs within your supermarkets during power hours. Increase overall customer satisfaction.
Wi-Fi Tracking Benefits for Supermarkets:
Street Counting, Draw-in Rate
Track how many potential visitors pass by your entrance, so you can calculate your draw-in rate. Improve your marketing campaigns, to draw more potential buyers into the supermarket, and increase sales.
Know the ratio of your repeating visitors and how frequently they visit. Turn your repeating visitors into frequent buyers and increase loyalty along with recurring sales.
Average Waiting Time
Measure the average dwell time of your visitors within your supermarket and in each aisle. Spark their interest and increase time spent and achieve more sales and revenue per customer.
Track the shared customer base of supermarkets that are in close proximity, and see if the location of your supermarkets should be changed to avoid loss of revenue due to cannibalism.
Heatmap Benefits for Supermarkets:
Popular Area Detection
Discover the popular areas and aisles your clients are being attracted to within your supermarkets. Understand the reasons behind the performance of these successful zones, and apply this knowledge to other zones to reach the same performance level or higher, across your supermarkets.
Measure marketing effectiveness by analyzing the success of your campaigns and different media channels used in different zones across your mall, delist the least attractive products.
Queue Analysis Benefits for Supermarkets:
Calculate the number of shoppers that leave the checkout queues, average time spent at queues and define optimal checkout queue lengths.
Avoid over-crowded checkout queues by allocating your personnel accordingly. This will lead to better customer experience.
Minimize the time your customers spend at the checkout queues to improve customer satisfaction and prevent abandonment.