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Observe how shoppers move in different areas of your supermarkets to create the absolute best experience and leverage loyalty.
To thoroughly understand customer behaviour in supermarkets, every zone should be analyzed separately, but also, as succeeding and complementary parts of the whole shopping experience.
The reason to analyze the supermarkets with two different points of view is to understand both planned (needs) and impulse driven (wants) decisions. Supermarket layout, product placements, P.O.S promotions should be carefully thought and implemented to create the optimum environment for the best experience. The ultimate goal is to increase draw-in rate, average basket size and revenue per customer based on people counting, heatmap and path tracking technologies.
People Counting Benefits for Supermarkets:
Compare the traffic flow between your supermarkets, locate your highest and lowest performing supermarkets. Analyse their performances for benchmarking, then increase effectiveness of your low performing locations.
Heatmap Benefits for Supermarkets:
Discover the popular areas and aisles your clients are being attracted to within your supermarkets. Understand the reasons behind the performance of these successful zones, and apply this knowledge to other zones to reach the same performance level or higher, across your supermarkets.
Queue Analysis Benefits for Supermarkets: