Retail Store Analytics

In-store retail analytics is the process of collecting analytical data from your retail store software to provide a better understanding of your customers and their behavior and ultimately improve the performance.

When utilized, retail customer counters can help your retail store optimize marketing and operational strategies. Actionable retail analytics data enables retailers to arrange their store layouts, window displays, and merchandise according to their performance. Retail traffic counters are crucial for managing staff allocation to maximize customer satisfaction.

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Benefits of Visitor Analytics for Retail

Retailers track visitors on their websites and e-commerce platforms, yet sometimes overlook their physical stores. In today’s competitive market, every customer interaction is crucial, making accurate foot traffic data indispensable. V-Count provides retailers with visitor analytics insights similar to online platforms, delivering valuable data.

Retailers today need sophisticated people counting technologies that are not only GDPR-compliant but also highly accurate, aiding them in making well-informed decisions. At V-Count, we offer people counting solutions for retailers with an industry-leading 99.9% accuracy rate. Analyzing foot traffic helps identify peak shopping hours, allowing retailers to adjust staffing levels and operational strategies effectively to meet customer demands. Moreover, people counting technology offers invaluable insights for marketing efforts. By understanding customer traffic patterns, retailers can tailor marketing campaigns to specific timeframes. Additionally, people counting data helps retailers evaluate the effectiveness of promotions and sales events. By comparing foot traffic data before, during, and after promotional periods, retailers can assess the impact of their marketing strategies. This analysis aids in refining future promotions, ensuring they resonate with the target audience and drive more foot traffic.

In essence, people counting in retail shops is not just about numbers; it’s about comprehending customer behavior and leveraging that knowledge to create enhanced shopping experiences. By using accurate foot traffic data provided by V-Count, retailers can optimize operations, enhance customer engagement, and ultimately boost their sales conversions.

With V-Count’s cutting-edge Ultima Series sensors installed at your storefront, you can now experience the power of Storefront Counting. This innovative system goes beyond merely counting the foot traffic – it precisely monitors impressions and visitor trends, providing comprehensive insights into passerby behavior. By accurately capturing the number of people passing by your store, Storefront Street Counting equips retailers with invaluable data. With this solution, you will be able to understand your storefront’s peak hours, measure impression durations, and delve into their demographic breakdowns, including gender specifics, all in real time.

With this data, you can transform your storefront strategies. You can optimize your layout to enhance visual appeal, negotiate rents with your store owner based on foot traffic insights, and make well-informed decisions regarding your store’s operating hours. Stay ahead of the curve by adapting to changing customer behaviors and preferences. You can even make A/B tests for your new season products to see which ones are more attractive and then apply it to all your stores in your retail chain. Storefront Counting is not just about numbers; it’s about unlocking the potential of your storefront, you can leverage this data-driven approach to create engaging storefront experiences, boost customer engagement, and ultimately, drive higher foot traffic and sales. Let’s embrace the future of retail analytics together with V-Count’s Storefront Counting solution and watch your stores grow in the competitive market.

Understanding the age and gender profiles of your retail store visitors can supercharge your retail strategy. By employing cutting-edge AI on chip technology, our demographic analysis solution dives deep into visitor analytics, uncovering valuable insights about your customers. This comprehensive analysis not only enriches customer engagement but also tailors your product offerings, ensuring they resonate with the specific demographics visiting your store.

One of the key advantages of age and gender analysis is the ability to create better product placement and store layout. By identifying the age groups and genders of your visitors, you can optimize product displays and promotions that cater directly to their preferences. This personalized approach significantly enhances customer satisfaction and loyalty, leading to increased sales conversion and customer retention.

Moreover, age and gender analysis serves as a powerful tool for targeted marketing. Armed with detailed demographic data, you can optimize your marketing campaigns, delivering relevant content to specific audience segments. This precision marketing will maximize your ROI.

Additionally, understanding the age and gender profiles of your visitors allows you to make data-driven decisions regarding inventory management. By analyzing which products are popular among specific age groups and genders, you can stock up on items that align with your customer base, maximizing profits.

With V-Count’s People Counting and Staff Exclusion Solutions, you’re ready to elevate your retail business to new levels of efficiency and accuracy. You’ll have precise insights into the exact number of customers in your store, allowing your staff to enter and exit comfortably, without navigating narrow security door routes.

Our state-of-the-art Ultima Sensors and People Counting Solution offer real-time data on customer foot traffic, enabling you to make informed decisions about staffing and store operations with 99% accuracy.

V-Count people counting sensors, installed at the entrance, anonymously detect the neck straps worn by staff members. Identify and exclude your staff using V-Count Neck Straps, ensuring their movements are excluded from your in-store data. Promoters in front of your store delivering products or flyers can also be excluded from your retail footfall traffic.

By analyzing pure footfall traffic data that excludes staff, you’ll gain a clearer understanding of customer behavior and conversion rates. Your store success and your retail Key performance indicators will not be affected negatively due to staff traffic and movement. These insights will enable you to fine-tune your strategies and as a result maximize your retail profitability.

Retail heat map graphs are the key to unlocking your store’s full potential by gaining in-depth insights into your customers’ preferences and product interests. Dwell time data proves the performance of every zone or even a product with Ultima Prime’s state-of-the-art fisheye sensor technology. At V-Count, we provide the most accurate and user-friendly retail Heatmap solution which is combined with advanced Zone Analytics, Visitor Flow Analysis, Path Analysis, and Path Popularity dashboards.

Our innovative Heatmap solution provides a visual representation of customer interaction with your store, highlighting hotspots and popular areas. By understanding the visitor flow and identifying popular paths, you can optimize product placements, enhance store layouts, and create compelling shopping experiences.

With these valuable insights, you can measure product-based conversions accurately and ensure your pricing strategies align perfectly with market demands. This data-driven approach empowers you to make informed decisions, maximize profitability, and stay one step ahead of your competitors.

No customer likes to wait in long lines. Without measuring and monitoring the queues, retailers can not know the actual amount of revenue loss. However, with a proper retail queue management system, you can measure the time customers spend waiting in line and the percentage that leaves without purchasing (Abandonment Rate). With V-Count Queue Management Solution, you can streamline your queuing process and increase customer satisfaction and your revenue.

The first step of V-Count Queue Management System is gathering real-time queue data. You can monitor your queues and detect the number of people waiting in specific queue zones with our Ultima sensors.

After accessing real-time queue data, retailers can receive alerts for opening new cash registers via our user-friendly software. You can get your managers or staff notified by our BoostBI Dashboard when there is a longer than optimal queue length and alert them to open another cash register and eliminate abandonment rates.

Retailers can also access historical queue data, analyze customer flow, and identify peak hours to efficiently allocate staff to avoid long queues in the future. By optimizing the workforce for faster service and happier customers, you can avoid losses at the checkout queue and increase your revenue.

By accurately distinguishing between adult and child visitors, V-Count’s Child-Adult Differentiation solution plays a pivotal role in effectively measuring conversion rates. Children, who do not have purchasing power, can negatively impact your retail foot traffic numbers since it is usually the families who make purchases on behalf of their kids. By excluding child data from your in-store people counting, retail stores and chains can obtain precise conversion numbers. This approach ensures retailers have purer data on their conversion rates, preventing negative effects on key performance indicators.

Addressing the diverse demographics of your customers is vital in today’s retail landscape. V-Count’s Child-Adult Differentiation solution not only provides accurate sales conversion data but also contributes to creating targeted and engaging shopping experiences. Analyzing data collected from both adult and child visitors separately enables you to refine your product offerings, optimize store layouts, and design promotions that resonate with your diverse customer base.

By incorporating this add-on into their retail strategy, retailers ensure precise data collection while boosting store profitability.

Whether it’s families, friends, or couples, people often visit your stores in groups. Counting them as separate individuals can negatively impact your conversion rates and KPIs. V-Count can solve this problem with our advanced and 99% accurate Group Counting Solution.

Group Counting is an add-on solution of V-Count and it is supported by all V-Count sensors, including our latest product Nano. In order to leverage Retail Group Counting solution, retailers need to Implement V-Count Sensor in their store entrance. V-Count people counter sensors precisely identify individuals and groups, offering a detailed breakdown of visitor composition in your store.

After discovering the groups visiting your store together and shopping as one, retailers can count them as a single entity to obtain precise conversion and traffic data. Retail group counting solutions will not let your visitor traffic, sales conversion data, or KPIs be negatively impacted due to group visits being counted as a single buyer.

Retailers can also benefit from group counting solution by using the collected data to revamp marketing strategies, tailor promotions and campaigns to effectively engage both individual shoppers and group visitors.

Understanding the real-time occupancy of your retail space is crucial in today’s competitive retail market. Real-time occupancy measurement not only enhances customer satisfaction but also plays an important role in optimizing operational efficiency and ensuring a seamless shopping experience. By monitoring the entry and exit of individuals in real time, retailers gain invaluable insights into foot traffic patterns, allowing for prompt adjustments to staffing levels, and marketing campaigns.

Another advantage of real-time occupancy measurement is its ability to provide accurate and up-to-the-minute data on the number of visitors present in the store at any given time. This information is vital for managing crowd density, especially during peak hours or promotional events, enabling retailers to maintain a comfortable and safe environment for shoppers. This strategic approach not only increases customer satisfaction but also enhances the overall shopping experience, and boosts sales.

Real-time occupancy measurement is a cornerstone of modern retail strategy. It enables retailers to create a customer-centric environment, improve operational efficiency, and maximize revenue.

What Our Retail Clients Are Saying

From bustling shopping malls to chic fashion boutiques, global telecom giants to vital transportation hubs — delve into the stories of diverse businesses that leverage our people counter. Hear firsthand how our technology empowers them to optimize foot traffic, make informed decisions, and elevate their customer experience.

Meet BoostBI

Visitor Analytics to Boost The Efficiency of Your Physical Locations

Compatible with All People Counters

Operating a network of stores, malls, airports, or other facilities? Have you invested in various brands of people counting sensors? Replacing them all at once can be challenging and expensive. V-Count is compatible with modern people counting sensors, ensuring a straightforward setup. With Boost BI, comparing your various stores or facilities becomes effortless.

Enhance the performance of your people counting sensors with Boost BI by having all your data centralized in a single location. Connecting Boost BI to your data takes less than two days. Furthermore, Boost BI accommodates 19 languages, ensuring accessibility for a global audience

Ultima AI

Precise. All-in-one. Plug & Play.

With an unmatched accuracy of up to 99.9% and as the world’s only people counter with machine learning and AI algorithms on the sensor, Ultima AI ensures reliable gender and age recognition, and offers an optional, highly accurate staff exclusion system.

Ultima AI features in-device processing and active stereo vision for 3D insights without capturing personal details. This feature ensures GDPR compliance while also providing an all-in-one solution for your convenience.

Ultima Go

Smart. Cost-Effective. Plug & Play.

Ultima Go is designed to deliver intelligent visitor analytics solutions like people counting, demographic analysis, staff exclusion, real-time occupancy monitoring, group counting, and more, tailored for small and medium-sized enterprises . 

Ultima Go stands out with its commitment to privacy through GDPR compliance, leveraging cutting-edge AI on Chip technology, and incorporating 3D Stereo Active Technology for unparalleled accuracy.

Ultima Prime

Accurate. Prime. Plug & Play.

Ultima Prime offers specialized solutions for in-store heatmap and zone analytics, allowing you to optimize store layouts, strategically place products, refine pricing strategies, and unlock a myriad of benefits. 

With Ultima Prime, industries like retails, events, and smart buildings can leverage the power of data to enhance business performance, making informed decisions that drive success.


Affordable. Accurate. Plug & Play.

V-Count’s newest innovation, Nano, brings you cost-effective people counting solutions tailored for any business. Exclusively focusing on people counting, group counting, and staff exclusion, Nano is designed to meet your specific needs.

While Nano’s accuracy averages at an impressive 95%, it can achieve up to 99% accuracy, depending on the sensor’s height. Elevate your business insights with Nano’s precision and affordability.

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Why V-Count

We are transforming people’s day-to-day experiences

With over 18 years of expertise in people behavior analytics, V-Count is a global authority trusted by more than 580 corporate clients, including eleven Fortune 500 companies. Our team’s deep roots in computer vision and AI have driven two decades of pioneering research, leading to patented innovations.

At V-Count, our strength is self-reliance: we expertly design, develop, and manufacture our own leading-edge hardware and software. Our unique AI on CHIP technology sets us apart, enabling accurate demographic analytics , staff exclusion, privacy-conscious people counting with depth-imaging sensors—without capturing personal identifiers.

V-Count sensors set the global standard for accuracy, consistently outperforming competitors in accuracy challenges conducted by our partners and end-users worldwide. Our sensors stand alone in their ability to deliver precise counts even in complete darkness (0 lux), ensuring reliable data around the clock.

With a presence in 128 countries and backed by a robust partner network, V-Count ensures unparalleled customer success support and service for VIP customers. Our transparent pricing guarantees no hidden costs, affirming our dedication to seamless customer experience. Choose V-Count for cutting-edge, privacy-first people analytics.

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