Events and Exhibitions

Events and exhibitions are important grounds for businesses to make lasting impressions and present their products and services.

At the end of the day, the main ideas behind an expo presence is lead generation and utilizing direct sales opportunities. Businesses want to evaluate if their marketing efforts for the events or expos are paying of in terms of ROI. Along with lead generation, cost effective networking and marketing are inevitable outcomes of expo shows.

Join the Ranks of Our Prestigious Clients

Explore the gallery showcasing our diverse range of customers. We’re proud to work with these leading brands, providing visitor analytics solutions that drive their success.

Benefits of Visitor Analytics for Events and Exhibitions

With V-Count People Counting Solution, event operators can efficiently monitor the flow of attendees at your events or exhibitions with real-time people counting. Accurate data, with a precision of 99.9%, allows you to track the number of people entering and exiting, providing insights into visitor patterns. This information is invaluable for making prompt adjustments to enhance the overall event experience. Additionally, you can compare hourly and daily traffic to analyze trends over previous years.

It is also possible to Identify the peak footfall traffic hours of your event or exhibition to strategically manage promotions, marketing activities, and campaigns. Knowing when your venue experiences the highest foot traffic enables organizers to optimize engagement during these peak hours, maximizing the impact of your event. 

Optimizing staffing levels based on real-time visitor insights, particularly during peak hours of the exhibition is another important benefit. Strategic allocation of staff resources ensures efficient crowd management and contributes to a smooth, enjoyable experience for event attendees. By tailoring staffing strategies to match dynamic visitor needs, event organizers can enhance overall visitor satisfaction, garner positive reviews, and create successful and crowded events in the future as well.

In summary, people counting technology in the events and exhibitions industry provides real-time tracking, identifies peak traffic hours, and enables optimized staffing. These insights empower organizers to enhance the overall visitor experience, increase engagement, and achieve greater success in their promotional efforts and boost overall revenue. 

Heatmaps provide a visual representation of visitor preferences, enabling strategic decisions to maximize overall effectiveness. With Ultima Prime’s state-of-the-art heatmap technology, event organizers can gain valuable insights into visitor behavior at your events or exhibitions. You can detect popular areas, shows, exhibitions and aisles that attract the most attention from your audience. Understanding the reasons behind the success of these areas allows event organizers to replicate their performance in other sections, achieving consistent high-level engagement throughout the venue.

Also by identifying the least attractive activities that do not generate significant traffic, organizers can streamline their marketing activity efforts, focusing on the initiatives that resonate most with the audience.

With real-time insights into queue lengths and wait times, event organizers can proactively adjust service points and keep attendees informed, ensuring a smooth and enjoyable experience.

Queue Management solutions offer dynamic control over the flow of visitors, addressing peak hours and minimizing wait times. By leveraging this technology, event planners can optimize service points, allocate register staff resources efficiently, and enhance overall visitor satisfaction. 

In conclusion, Queue Management solutions empower event organizers to orchestrate queues effectively, providing visitors with a streamlined and stress-free experience. By minimizing wait times and enhancing operational efficiency, these solutions contribute to increased visitor satisfaction and the overall success of the event.

By closely monitoring entries and exits to event halls or specific zones in real time, event planners gain valuable insights into crowd density patterns, allowing swift adjustments to staffing levels, energy consumption, and cleaning schedules.

One notable benefit of real-time occupancy measurement is its positive impact on energy efficiency. Through adjusting facility systems based on zone-specific occupancy rates, organizers can significantly reduce energy consumption during periods of low attendance, fostering a more sustainable and cost-effective event.

Additionally, real-time occupancy solutions streamline precise cleaning management. Organizers can strategically schedule cleaning efforts according to the occupancy of specific zones or common areas, like food courts or restrooms, ensuring a clean and inviting environment focused on areas with higher foot traffic. This approach not only enhances cleanliness but also contributes to the safety and satisfaction of attendees.

In summary, real-time occupancy solutions for events and exhibitions offer a comprehensive approach to optimizing energy efficiency and cleaning management. These solutions empower organizers to create sustainable, cost-effective, and enjoyable experiences for attendees while maximizing the overall success of the event.

Meet BoostBI

Visitor Analytics to Boost The Efficiency of Your Physical Locations

Compatible with All People Counters

Operating a network of stores, malls, airports, or other facilities? Have you invested in various brands of people counting sensors? Replacing them all at once can be challenging and expensive. V-Count is compatible with modern people counting sensors, ensuring a straightforward setup. With Boost BI, comparing your various stores or facilities becomes effortless.

Enhance the performance of your people counting sensors with Boost BI by having all your data centralized in a single location. Connecting Boost BI to your data takes less than two days. Furthermore, Boost BI accommodates 19 languages, ensuring accessibility for a global audience

Ultima AI

Precise. All-in-one. Plug & Play.

With an unmatched accuracy of up to 99.9% and as the world’s only people counter with machine learning and AI algorithms on the sensor, Ultima AI ensures reliable gender and age recognition, and offers an optional, highly accurate staff exclusion system.

Ultima AI features in-device processing and active stereo vision for 3D insights without capturing personal details. This feature ensures GDPR compliance while also providing an all-in-one solution for your convenience.

Ultima Go

Smart. Cost-Effective. Plug & Play.

Ultima Go is designed to deliver intelligent visitor analytics solutions like people counting, demographic analysis, staff exclusion, real-time occupancy monitoring, group counting, and more, tailored for small and medium-sized enterprises . 

Ultima Go stands out with its commitment to privacy through GDPR compliance, leveraging cutting-edge AI on Chip technology, and incorporating 3D Stereo Active Technology for unparalleled accuracy.

Ultima Prime

Accurate. Prime. Plug & Play.

Ultima Prime offers specialized solutions for in-store heatmap and zone analytics, allowing you to optimize store layouts, strategically place products, refine pricing strategies, and unlock a myriad of benefits. 

With Ultima Prime, industries like retails, events, and smart buildings can leverage the power of data to enhance business performance, making informed decisions that drive success.


Affordable. Accurate. Plug & Play.

V-Count’s newest innovation, Nano, brings you cost-effective people counting solutions tailored for any business. Exclusively focusing on people counting, group counting, and staff exclusion, Nano is designed to meet your specific needs.

While Nano’s accuracy averages at an impressive 95%, it can achieve up to 99% accuracy, depending on the sensor’s height. Elevate your business insights with Nano’s precision and affordability.

Let's together!

Why V-Count

We are transforming people’s day-to-day experiences

With over 18 years of expertise in people behavior analytics, V-Count is a global authority trusted by more than 580 corporate clients, including eleven Fortune 500 companies. Our team’s deep roots in computer vision and AI have driven two decades of pioneering research, leading to patented innovations.

At V-Count, our strength is self-reliance: we expertly design, develop, and manufacture our own leading-edge hardware and software. Our unique AI on CHIP technology sets us apart, enabling accurate demographic analytics , staff exclusion, privacy-conscious people counting with depth-imaging sensors—without capturing personal identifiers.

V-Count sensors set the global standard for accuracy, consistently outperforming competitors in accuracy challenges conducted by our partners and end-users worldwide. Our sensors stand alone in their ability to deliver precise counts even in complete darkness (0 lux), ensuring reliable data around the clock.

With a presence in 128 countries and backed by a robust partner network, V-Count ensures unparalleled customer success support and service for VIP customers. Our transparent pricing guarantees no hidden costs, affirming our dedication to seamless customer experience. Choose V-Count for cutting-edge, privacy-first people analytics.

Subscribe to our newsletter

In a rapidly evolving business landscape, staying informed is not just beneficial—it’s imperative. Subscribe to ensure you remain at the forefront of visitor analytics industry knowledge.