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#1 People Counting System — 99% Accurate AI Sensors
Actionable Data For Smarter Decisions
We offer a world-class people counting solution. With our state of the art people counter and powerful e-commerce style analytics platform, we enable your business to analyze foot traffic, make data-driven decisions, and increase revenues.
Industry-Leading Accuracy in People Counting and Staff Exclusion
People Counting with 99% Accuracy
- Boost conversion rates using data-driven insights to better understand your customer profile.
- Get accurate customer data by excluding staff. We offer industry-leading accuracy of up to 90% in staff exclusion.
- Reduce costs, make informed decisions, and strategize based on location performance.
- Enhance marketing by allocating budgets to high-performing locations, optimizing strategies, and maximizing ROI.
Book a demo now to maximize your business potential:
What Are People Counting Sensors?
For businesses like shopping centers, retail chains, museums, restaurants, etc., gathering and analyzing customer traffic data can create value in terms of revenue and business efficiency and generate crucial insights that drive sales, improve conversion rates, and make informed marketing and spending decisions.
Our people counting sensor Nano AI is engineered with a unique modern design to deliver unmatched accuracy and ensure privacy. Every aspect is designed with attention to detail to provide the most accurate, reliable, and cost-effective person counting solution that the market has to offer.
Benefits of People Counting Software
Get Real-Time Accurate Data
Obtain powerful insights by counting the number of people entering, exiting, and passing by your store in real-time anonymously and accurately. Automatically exclude staff members from the count to get true traffic measurement.
Increase Conversion Rates
Understand your customer base deeply and analyze your performance metrics to enhance conversion rates. Use this knowledge to formulate effective strategies for sales growth. As a result, see an uplift in your profits through these optimized business processes.
Manage Occupancy Capacity
Improve Marketing Effectiveness
Measure the true impact of marketing campaigns and allocate your budget based on location-based performance Optimize your strategy by focusing on high-performing regions to maximize ROI.
Optimize Resource Allocation
Utilize the data to forecast traffic trends, peak hours, and staffing levels. Optimize operations by aligning staff and customer-to-staff ratio to traffic power hours.
Enhance Business Growth
Cut down costs, make data-based decisions, and determine growth strategies based on the performances of your locations. By taking this approach, you enable more efficient use of resources, which in turn helps your business to scale effectively.
Confidentialité and GDPR
V-Count’s people counting sensor Nano AI is fully compliant with GDPR, privacy is assured with anonymous counting, and no faces or personal data is ever recorded. This ensures customer privacy while providing valuable business insights.
VCARE Real Time Occupancy
Manage Your Occupancy in Real-time
Anonymously track and manage incoming visitor traffic with digital screening. Keep a close eye on your occupancy levels to enhance the customer experience and track the performance of your staff.
Industries We Serve
Frequently Asked Questions
Comment fonctionne la solution de comptage de personnes ?
Les capteurs V-Count sont installés au plafond pour surveiller les entrées d’un site. Ils détectent et comptent anonymement les personnes qui entrent et sortent, puis envoient les données vers BoostBI, où vous pouvez consulter le trafic, les rapports et les tableaux de bord. Ces données vous aident à améliorer l’efficacité de vos sites physiques, de vos campagnes, de vos produits et de vos opérations.
How does the people counting solution work?
V-Count sensors installed on the ceiling to monitor the entrances of the preferred location. The sensor nonymously detects and counts the heads of the people entering and exiting. The counting data is then sent to the V-Count BoostBI software, where you can easily access and view the traffic data. You can use the data to improve the efficiency of your physical locations, campaigns, products, and operations with customized dashboards and reports.
How can we measure and use our conversion rate?
You can calculate your conversion rate by dividing the number of sales you make by the number of people that visit your store. Conversion rate = number of sales ÷ number of people. Your conversion rate allows you to accurately measure sales value compared to traffic numbers for a specific period. You can analyze the data, consider different ways of leveraging it, and utilize other retail analytics metrics to completely understand your store performance. Other metrics include: Average basket size = total value of sales ÷ number of sales Size of retail opportunity for the period = total number of people x average basket size
How reliable is the people counting system?
Our state-of-art 3D active stereo vision technology and AI-based target tracking can deliver up to 99% counting accuracy with HD resolution.
Which other solutions can work with the people counting solution?
People Counting can work together with the below solutions; Group Counting Child & Adult Differentiation Real-time Occupancy Staff Exclusion Gender Recognition
Is V-Count people counter suitable for my business and industry?
V-Count’s people counting solution is suitable for many industries such as: Retail Chains Shopping Malls Airports Duty-Free Gas Stations Telecom Companies Supermarkets Car Showrooms Public Places Pharmacies Libraries & Museums Smart Buildings Events & Exhibitions Banks Restaurant & Bars Transportation
How many sensors does my business need per store for counting?
The number of sensors required depends on the height of the ceiling, the width of the entrance, and the number of entrances you would like to monitor. You may provide our team with your facility’s floor plan and desired counting area, and we would be happy to advise you on the estimated number of sensors required. Contact us for more details.
Can we import and export any solution data to our system?
Yes, you can import your data into our dashboard manually or automatically with an API. V-Count analyzes the correlation between sales and other data. You can also export the data through an API and use it in your management systems.
Can V-Count sensors count in the dark?
Our 3D active stereo vision technology allows counting people in complete darkness.
Does V-Count sensors count children as well?
Our “Child/Adult Differentiation” Add-on enables you to detect your child visitors and not count them. Separating your visitors as adults and children will provide the most precise and healthy data for measuring conversion rates.
Frequently asked questions
Last updated: May 2026
How accurate is people counting in a retail store?
V-Count Nano AI delivers 99% accuracy in retail, independently benchmarked against manual counts across thousands of live deployments. Nano Prime reaches 98%. Accuracy holds up under direct sunlight, shadows, reflective surfaces, group flow, strollers and wheelchairs, and peak surges. Customers in retail typically validate accuracy during a 2- to 4-week pilot before full rollout.
How much does a people counting system cost for a store?
Pricing is per sensor plus a BoostBI analytics subscription. There is no per-report or per-dashboard upcharge. A retail deployment typically starts at a few hundred euros in hardware plus a monthly BoostBI seat. Multi-site customers get volume pricing and BoostBI Enterprise. Get a precise quote by booking a discovery call at https://v-count.com/demo-request/.
Is in-store visitor counting privacy-compliant?
V-Count uses 3D Active Stereo Vision and depth sensing â not cameras in the traditional sense. No facial images, no personally identifiable information, no biometric identifiers are captured. The sensor only outputs counts, directions, dwell times, and anonymised shapes. GDPR, CCPA, KVKK, LGPD, PDPA compliant; PCI-DSS friendly (no card-flow involvement). A Data Processing Agreement is available on request. Many retail operators deploy V-Count in jurisdictions where traditional CCTV analytics would be prohibited.
What visitor metrics can I track in my store?
The core metric set for retail includes footfall, conversion rate, and capture rate. Beyond that, BoostBI computes derived KPIs like conversion rate (when transactional or ticketing systems are connected), capture rate (visitors who entered vs those who walked past), dwell time by zone, peak-hour loading, and year-over-year comparisons. Everything is available via the BoostBI dashboard, scheduled email report, or REST API.
How is a people counting sensor installed in a store?
Installation takes about 20 minutes per sensor. Ceiling mount at 2.5 to 6 meters; PoE or 12V DC; 20 minutes per sensor. Calibration is automatic via BoostBI. V-Count certifies installation partners in more than 60 countries and offers remote commissioning for self-install teams.
Can I measure entrances, in-store zones, and the full shopping journey?
Yes. V-Count is deployed in inside stores, at entrances, and across full shopping journeys across retail operators and store managers in more than 130 countries. The sensor range, field of view, and mounting options cover typical retail geometries. For unusually high ceilings, wide entrances, or outdoor areas, ask about Nano AI wide-angle, sensor arrays, or the Nano Outdoor model.
Will a people counting system integrate with my existing store systems?
BoostBI exposes a REST API with OAuth authentication, plus webhooks, CSV export, and scheduled email reports. Common integrations for retail are listed in the Integrations section below â these are the retail-specific systems that V-Count customers most often connect, not a generic SaaS list. Custom connectors can be built in days.
What is the difference between V-Count and competitors like FootfallCam, SensMax, Axis, Brickstream, Dilax, HELLA, RetailNext, Xovis, or ShopperTrak?
V-Count differentiates on five things. First, 99% accuracy with on-device AI that handles occlusion, groups, and bad lighting. Second, privacy-first by design â no facial recognition, no PII, compliant out of the box. Third, a true cloud analytics layer in BoostBI with APIs, heatmaps, and benchmarking, not just raw counts. Fourth, a global install base of 600+ companies across 130+ countries with local installation partners. Fifth, transparent pricing and contracts. Most retail operators who switch from legacy systems report more accurate counts, faster time to insight, and lower total cost of ownership.
What is the ROI for retail?
Staffing: match labor to peak-hour flow and cut over-staffing 5 to 15%. Merchandising: lift conversion 2 to 8% via capture-rate + dwell data. Capacity compliance: avoid fines from over-capacity events.. Most customers recover the investment in under 12 months; multi-site operators often see payback in one quarter.
Can I compare multiple store locations side by side?
Yes. BoostBI Enterprise is built for chains and portfolios. You can benchmark locations by footfall, conversion rate, and capture rate, rank them, flag outliers, and send location-specific reports to managers. Each site gets its own dashboard while HQ sees the full estate. Retail operators and store managers can also run A/B tests across sites.
How long does a people counting deployment take in a store?
A single site goes live in under a day, from sensor mounting to dashboard. A multi-site rollout of 10 to 50 stores typically completes in 4 to 8 weeks, including network readiness, installer scheduling, BoostBI setup, and training. 500+ site programmes run as phased rollouts with certified partners.
Can I get historical footfall data and benchmarking for my stores?
Yes. Data is retained indefinitely by default and is exportable at any time. Year-over-year and season-over-season comparisons are native to BoostBI. For cross-customer benchmarking, ask about the BoostBI Industry Index, which anonymises retail data across the V-Count customer base to show how your sites trend against the industry average.
What kind of hardware does in-store people counting use?
The default is the Nano AI 3D Active Stereo Vision sensor, which runs deep-learning inference on the device. For outdoor deployments in retail, Nano Outdoor is IP65-rated and handles minus 30 to plus 60 Celsius. For entry-level single-door locations, Nano Prime offers 98% accuracy at a lower price point. For events and short-term deployments, Ultima AI is available on a rental basis. All hardware is PoE or 12V DC powered, with a 5-year warranty.
Is retail visitor counting compliant with privacy regulations?
Yes. V-Count does not capture, process, or store personal data. Counts, directions, and dwell metrics are anonymised by design. GDPR, CCPA, KVKK, LGPD, PDPA compliant; PCI-DSS friendly (no card-flow involvement). The company signs Data Processing Agreements, supports EU and US data residency, and has completed ISO 27001 certification.
Can store managers get real-time visitor alerts?
Yes. BoostBI supports real-time alerts via email, SMS, or webhook when thresholds are crossed. Typical alerts for retail include capacity breach, queue length over target, unusually low traffic, and sensor offline. Alerts can route to individuals, Slack channels, or ticketing systems.