Heatmap

Understand your customers’ behavior with in-store analytics and optimize their path to purchase!

Heatmap In-Store Analytics allows you to grasp your visitors’ actions within your stores, where they are most attracted to, what they search for, and what motivates them to buy. After obtaining this in-store consumer analytics data, you will better know which product line or which zone is performing better and can improve the aspects that lead people to buy.

You can understand the reasons behind the performance of successful areas and apply this knowledge to other zones to see the same or even higher results. Let our hourly reports tell you how your store performs at different times during the day.

V-Count Heatmap Analysis is specifically designed to calculate the occupancy of specific areas within your stores. The device does this by tracking the number of visitors coming in and out of a particular area. They are retailers’ most preferred choice to calculate the number of visitors that spend time in a predefined area.

This multicamera heatmap image is generated by multiple cameras tracking the full paths of people. It is not thermal or wifi data.

To cover a larger area, V-Count Heatmap is equipped with fisheye lenses. When the two devices complement each other, the comprehension of customer behaviour gets much clearer. When people counters give overall visitor data, heatmap provides engagement data for a specific area. Thanks to our heatmap device data, the success of certain areas can be measured, and this knowledge can be applied to other lower-performing areas. Also supports BLE tracking.

In addition to basic features, our Multicamera Heatmap solution provides more in-depth insights into visitor behaviors, as a map view where you can identify multiple zones and individual measurements for each zone as well as visitor flow. With Visitor Flow analysis, you can track every customer and gain insights from the moment they enter your location to the moment of purchase, fully compliant with GDPR.

V-Count Heatmap Camera Specifications.

Device Dimensions (Rectangular Cover): 5.00 x 5.00 x 1.50 In
Packing Dimensions 9.84 x 6.57 x 3.23 In
Device Weight 8.32 oz
Package Weight 42.4 oz
Lens Options Min. Height 8.20 ft, Max. Height 19.7 ft
POE IEEE802.3af (48 V DC) 15.4W per port
Interface HTTP/HTTPS
Operating System Linux Based V-Count OS
Time NTP, Adjustable Timezone, Automatic Daylight Saving Adjustments
Ethernet Connection Yes
Data Storage
User Levels 3 Levels: Admin, Standard, Guest User
Cabling Cat5 – Cat6
Operating Environmental Specs Temperature: 32 °F to 104 °F, Humidity: 10% to 90%
Storage Environmental Specs Temperature: -40 °F to 178 °F, Humidity: 10% to 95%
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Benefits of Heatmap

People CountingReal-time Customer Tracking

Track and record the path and actions of your customers within your stores in real-time to understand where they are lingering, and where they are buying by using in-store tracking technology.

People CountingImprove Store Design

Discover the most attractive areas for your customers. This in-store analytics information will help you make effective decisions about your product placements, lighting and positioning of shelves and mannequins.

People CountingMeasure Success

By measuring your customers dwell-time with heatmap analytics in certain locations, you can get detailed info about how attractive your new product line is and which products are sold effectively when placed in different areas of your store.

People CountingDelist Unattractive Products

Discover which products are not being sold even though they are placed in an active popular area. Delist unattractive products from your popular areas and improve transaction rates.

People CountingOptimize Popular Areas

With heatmap in-store analytics, discover how many of your consumers leave your store after visiting which areas and reduce abandonment by changing up store layout and hotzone attractiveness.

People CountingMarketing Effectiveness

Improve marketing effectiveness and profit margins by analyzing the success of your events, campaigns and different media channels used in different areas.

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