Heatmap

Heatmap In-Store Analytics allows you to grasp your visitors’ actions within your stores, where they are most attracted to, what they search for, and what motivates them to buy. After obtaining this in-store consumer analytics data, you will better know which product line or which zone is performing better and can improve the aspects that lead people to buy.

You can understand the reasons behind the performance of successful areas and apply this knowledge to other zones to see the same or even higher results. Let our hourly reports tell you how your store performs at different times during the day.

V-Count Heatmap Analysis is specifically designed to calculate the occupancy of specific areas within your stores. The device does this by tracking the number of visitors coming in and out of a particular area. They are retailers’ most preferred choice to calculate the number of visitors that spend time in a predefined area.

To cover a larger area, V-Count Heatmap is equipped with fisheye lenses. When the two devices complement each other, the comprehension of customer behaviour gets much clearer. When people counters give overall visitor data, heatmap provides engagement data for a specific area. Thanks to our heatmap device data, the success of certain areas can be measured, and this knowledge can be applied to other lower-performing areas. Also supports BLE tracking.

In addition to basic features, our Multicamera Heatmap solution provides more in-depth insights into visitor behaviors, as a map view where you can identify multiple zones and individual measurements for each zone as well as visitor flow. With Visitor Flow analysis, you can track every customer and gain insights from the moment they enter your location to the moment of purchase, fully compliant with GDPR.