Heatmap

Heatmap In-Store Analytics allows you to grasp your visitors’ actions within your stores, where they are most attracted to, what they search for and what motivates them to buy. After obtaining this in-store analytics data, you will better know which product line or which zone is performing better and can improve the aspects that lead people to buy.

You can understand the reasons behind the performance of successful areas and apply this knowledge to other areas to see the same or even higher performances. Let our hourly reports tell you how your store performs at different times during the day.

V-Count Heatmap is specifically designed to calculate the occupancy of certain areas within your stores. The device does this by tracking the number of visitors coming in and out of a particular area. They are retailers’ most preferred choice to calculate the number of visitors that spend time in a predefined area.

In order to cover a larger area V-Count Heatmap is equipped with fish eye lenses. When the two devices complement each other the comprehension of customer behaviour gets much clearer. When people counters give overall visitor data, heatmap provides engagement data for a specific area. Thanks to our heatmap device data, success of certain areas can be measured, and this knowledge can be applied to other areas that have lower performances.

V-Count Heatmap transfers data with PoE network cable Heatmap devices equip you with the necessary data to measure the performance of promotions, point-of-sale material, product placements and all kinds of campaigns for specific areas within your locations.