Heatmap

Heatmap in-store analytics allows you to grasp your visitors’ actions within your stores, which areas they are most attracted to, what products they search for, and what motivates them to buy. After obtaining the data for the store’s heatmap analysis, you will learn which product line and zones are performing better and improve the aspects that lead people to buy.

With retail heatmap analytics, you can understand the reasons behind the performance of successful areas and apply this knowledge to other zones to see the same or even better results. Let our hourly reports tell you how your store performs at different times during the day.

V-Count’s heatmap analysis is specifically designed to calculate the occupancy of specific areas within your stores. The device does this by anonymously tracking the number of visitors coming in and out of a particular area. They are the retailers’ most preferred choice to calculate the number of visitors that spend time in a predefined area.

V-Count’s heatmap is equipped with fisheye lenses to cover a larger area. When the two devices complement each other, the comprehension of customer behavior gets much clearer. When people counters give overall visitor data, a heatmap provides engagement data for a specific area. Thanks to our heatmap device data, the success of certain areas can be measured, and this knowledge can be applied to other lower-performing areas. It also supports BLE tracking.

In addition to basic features, our multicamera heatmap solution provides more in-depth insights into visitor behaviors, as a map view where you can identify multiple zones and individual measurements for each zone, as well as visitor flow. With visitor flow analysis, you can anonymously track every customer and gain insights from the moment they enter your location to the moment of purchase, fully compliant with GDPR.