Case Studies: How Global Brands Grow With V-Count

The challenge

Samsung's retail network in Latin America and the Gulf region spans dozens of markets with very different traffic patterns, staffing models and store formats. Without a single, accurate source of footfall truth, comparing store performance across countries — and knowing whether a low-sales day meant low traffic or low conversion — was guesswork.

The solution

Samsung deployed V-Count sensors with the BoostBI analytics platform in all of its Latin America and Gulf region stores, across more than 25 countries. Every entrance reports bidirectional visitor counts with up to 99% accuracy, staff are excluded from the data automatically, and BoostBI benchmarks every store against the network in real time — in one dashboard, for every regional team.

The results

With traffic and conversion finally measurable per store, per hour, Samsung reported a conversion rate increase of over 5% across the deployment. Regional managers now schedule staff to real peak hours, measure the effect of launches and campaigns on actual walk-ins, and compare markets on identical metrics.

One platform, 25+ countries, one definition of conversion — that's what made a 5% lift measurable, and repeatable.