You can calculate your conversion rate by dividing the number of sales you make by the number of people that visit your store. Conversion rate = number of sales ÷ number of people. Your conversion rate allows you to accurately measure sales value compared to traffic numbers for a specific period. You can analyze the data, consider different ways of leveraging it, and utilize other retail analytics metrics to completely understand your store performance. Other metrics include:

Average basket size = total value of sales ÷ number of sales
Size of retail opportunity for the period = total number of people x average basket size