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For businesses like shopping centers, retail chains, museums, restaurants, etc., gathering and analyzing customer traffic data can create value in terms of revenue and business efficiency and generate crucial insights that drive sales, improve conversion rates, and make informed marketing and spending decisions.
Our people counting sensor Ultima AI is engineered with a unique modern design to deliver unmatched accuracy and ensure privacy. Every aspect is designed with attention to detail to provide the most accurate, reliable, and cost-effective person counting solution that the market has to offer.
Obtain powerful insights by counting the number of people entering, exiting, and passing by your store in real-time anonymously and accurately. Automatically exclude staff members from the count to get true traffic measurement.
Gain insights into your shopper base and performance to boost your conversion rates and increase profits.
Keep track of your occupancy capacity limits across all locations in real-time. Easily communicate safety recommendations and waiting times to your customers on digital screens or through your Apps to comply with social distancing regulations.
Measure the true impact of marketing campaigns and allocate your budget based on location-based performance.
Utilize the data to forecast traffic trends, peak hours, and staffing levels. Optimize operations by aligning staff and customer-to-staff ratio to traffic power hours.
Cut down costs, make data-based decisions, and determine growth strategies based on the performances of your locations.
V-Count’s people counting sensor Ultima AI is fully compliant with GDPR, privacy is assured with anonymous counting, and no faces or personal data is ever recorded.
The V-Count Ultima AI sensor is installed on the ceiling to monitor the entrances of the preferred location. The sensor camera anonymously detects and counts the heads of the people entering and exiting. The counting data is then sent to the V-Count business intelligence platform, where you can easily access and view the traffic data. You can use the data to improve the efficiency of your physical locations, campaigns, products, and operations with customized dashboards and reports.
The number of sensors required depends on the height of the ceiling, the width of the entrance, and the number of entrances you would like to monitor. You may provide our team with your facility’s floor plan and desired counting area, and we would be happy to advise you on the estimated number of sensors required. Contact us for more details.
V-Count’s people counting solution is suitable for many industries such as:
Libraries & Museums
Events & Exhibitions
Restaurant & Bars
The V-Count Ultima AI people counting sensor is powered by 3D active stereo vision technology. It is the only people counting/tracking sensor on the market with a night vision capability. It can count in complete darkness with no ghost counting or miscounting.
People Counting can work together with the below solutions;
Child & Adult Differentiation
Yes, you can import your sales data into our dashboard manually or automatically via an API. V-Count analyzes the correlation between sales and traffic. You can also export the data through an API and use it in your own data management systems.
Our state-of-art 3D active stereo vision technology and AI-based target tracking can deliver up to 99.9% counting accuracy with HD resolution.
You can calculate your conversion rate by dividing the number of sales you make by the number of people that visit your store.
Conversion rate = number of sales ÷ number of people.
Your conversion rate allows you to accurately measure sales value compared to traffic numbers for a specific period. You can analyze the data, consider different ways of leveraging it, and utilize other retail analytics metrics to completely understand your store performance. Other metrics include:
Average basket size = total value of sales ÷ number of sales
Size of retail opportunity for the period = total number of people x average basket size
The V-Count people counting sensors have the capability to differentiate between adults and children entering your location. By only counting the people with buying power, you get accurate traffic and conversion rate data.
Combined with different metrics and add-ons, people counting provides a set of benchmarkable data for your stores and locations to improve the operational aspect of the business. Some of these metrics include:
Avg. Basket Size
Avg. Transaction Value (ATV)
Avg. Basket Size (UPT)
Yes, Ultima AI can exclude your staff count from your overall visitor traffic data with a simple QR chest tag to get accurate visitor analytics and conversion rates. V-Count provides the staff tags (5x6cm); they have a magnetic clip to attach to the chest area. The staff name area has a space to add name stickers or write names by hand.