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Posts Tagged "Conversion Rate"
Customer Behavior Analytics: 5 Technologies to Track Customer Behavior
When someone visits a retail store, there is a 20-30% chance of making a purchase. If your store has the items they want, the chances of buying improve. If the store layout is simple enough for the visitor to find...
4 Benefits of Using Staff Exclusion for Your Business
Measuring footfall traffic numbers for brick and mortar businesses is one of the most fundamental metrics to consider when measuring business success. However, visitor traffic numbers can be easily distorted when staff members are included in the count, resulting in...
3 Ways Retailers Can Use Heatmap & Zone Analytics to Drive Conversions
What does visitor flow inside a store have to do with conversions? As it turns out, quite a lot. Slight changes in your visitors’ path can increase footfall traffic around promotional displays and help avoid bottlenecks. Data collected manually by…
How to Utilize People Counting & Conversion Rate Data to Improve Sales
Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Without real and accurate data, retailers can find themselves making uninformed decisions based on guesswork. People Counting gives businesses…
The Top 6 Technologies for Brick & Mortar Success in 2021
As we bid farewell to 2020, we reflect on the challenges and lessons this year has brought. The coronavirus pandemic has dramatically impacted people’s lives across the globe, challenging businesses in all industries, including retail. As retailers and brands look…
Conversion Rate Optimization: Why It’s Important for Physical Retail
If you ask any business if they use analytics to optimize website performance, the answer will most likely be “of course!”. Companies understand that operating a website without proper analytics tools is useless. So why not use in-store analytics for…
Conversion Rate Optimization: Mitigating the Effect of Reduced Traffic on Retail Stores
Fewer people are visiting brick-and-mortar stores as the e-commerce revolution rages on. People are finding it easier to shop from their homes and this trend has an adverse effect on retail stores’ visitor count. In response to reduced store traffic,…
How Can You Increase Conversion Rate By Knowing Your Magical Staff/ Customer Ratio?
Retailers use different strategies to attract visitors into their stores and increase traffic. They also deploy a lot of sales tactics to reach the sales volumes they target. However, the sales volume and the traffic itself are not sufficient to…
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