How Retail Analytics Work?
We track your visitors’ full shopping experience from the moment they pass by your store, and walk into the store, until the purchasing process.We do this with various data sources such as smart cameras, wi-fi trackers and internet bots.
We analyze a vast stream of information from various sensors and process this big data in our cloud servers to deliver you the abstract intelligence you need.
After gathering this actionable data, you will increase your KPIs such as draw-in rate, conversion rate and revenue per customer resulting in a boost of profit in no time!
Different Technologies Combined
Measure your visitor traffic data, benchmark your stores and optimize your operational and marketing activities to increase conversion rates and revenue.
Know the reasons behind your most popular zones’ success and apply this knowledge throughout your stores by pricing, product placement and design strategies.
Track your visitors’ movement within your stores, measure street traffic, draw in rate, retention rate, dwell time and cross shoppers to shape customer experience.
“We increased our conversion rates and revenues by %27 with V-Count.”
-Gökhan Sarsu, BI Manager
“We have been working with V-Count for the past three years, and we consider them as the foundation block for our retail business”
-Erhan Akdoğan, Retail Development Director
V-Count people counting systems are installed in over 11,000 locations globally, most of which are based within the retail industry. This is because we help retail stores calculate their conversion rates, measure their store performances, analyze their marketing and in-store effectivenesses and much more, all by introducing them to accurate visitor footfall data.
Mall operators need to track people traffic in order to substantiate the exact value of their spaces. Our people counting technology provides mall operators with information that will make sure they utilise each space to its maximum potential and guide them when setting the optimum rent for each property.
Airports host the most dynamic traffic in the world. Tracking the movement of crowds from the moment they pass the security check until they get on the plane is crucial for efficient operations, staff allocation and positive experience. Operational efficiency can be improved with the help of complete analytics.
Counting people in libraries delivers valuable data about footfall that can act as a foundation for the libraries labor, budget, and service requests while combatting increasing financial pressures. It has become a vital tool to collect provable data for government fundings.
To thoroughly understand customer behaviour in supermarkets, last generation people counters should be utilized. People counting technologies along with complementary solutions to create a optimal shopping experience.
People counters generate huge data sets for retailers to obtain the most relevant data when combined with Wi-Fi tracking and heatmap solutions. Correct insights are the key to set up a customer-centric foundation.
Industry leading V-Count 2D+ is now enhanced with HD vision, improved light responsiveness, digital zoom, Wi-Fi tracking and can perform from 2.2 meters to 8 meters with the same lens.
V-Count 3D+, now augmented with Wi-Fi tracking, reaches industry leading 98% accuracy with its stereo vision technology and differentiates between children and adults.