Increase your sales by applying your knowledge of customer behavior and conversion rates to your in-store strategy.
Retail stores are dynamic environments that need careful observation to stay up to date with ever-changing customer actions. Finding a winning formula for retail analytics is an effortless process when people counting data is used to take operational and strategic decisions. Actionable retail analytics data enables retailers to arrange their store layouts, window displays and merchandising according to their performance. People counting is also crucial to managing the staff allocation in order to maximize customer satisfaction.
People Counting Benefits for Retailers:
Real Time Traffic
Count the number of people entering, exiting and passing by your stores with 98% accuracy, in real time.
To understand the effectiveness of your stores, you need to know not just your sales volume, but also, how many customers generated those sales!
Discover your power hours in which your stores generate most traffic, and have biggest sale opportunities.
Optimize staff operation in accordance to the number of visitors and their needs within your stores during power hours.
Purify your conversion rate by consolidating groups of visitors, families and couples as 1 potential buyer.
Heat Map Benefits for Retailers:
Realtime Customer Tracking
Track and record the path and actions of your customers within your stores in realtime. This will enable you to understand where they are lingering, and where they are buying.
Improve Store Design
Discover the popular areas your customers are being attracted to. This will help you make active decisions about your product placements, lighting and positioning of shelves and mannequins.
Measure Success of Products
By measuring your customers dwell-time in certain locations, you can get detailed info about how attractive your new product line is and which products are sold effectively when placed in different areas.
Delist Unattractive Products
Discover which products are not being sold even though they are placed in an active popular areas. Delist unattractive products from your popular areas within your stores, and improve transaction rates.
Optimize Popular Areas
Discover how many of your consumers leave your store after visiting which areas and reduce abandonment by changing up store layout and popular area attractiveness.
Improve marketing effectiveness and profit margins by analyzing the success of your events, campaigns and different media channels used in different zones.
Queue Analysis Benefits for Retailers:
Calculate the number of shoppers that leave the checkout queues, average time spent at queues and define optimal checkout queue lengths.
Avoid over-crowded checkout queues by allocating your personnel accordingly. This will lead to better customer experience.
Minimize the time your customers spend at the checkout queues to improve customer satisfaction and prevent abandonment.
Increase customer satisfaction by improving the checkout process and become your clients go to choice. This will lead to customer loyalty which is invaluable in the long term.
Wi-Fi Tracking Benefits for Retailers:
Know how many potential visitors pass by your stores and your street-to-store conversion rate.
Receive “pure” visitor traffic data on a daily and hourly basis. Track your staff’s Mac ID addresses and and deduct them from the total people count.
Average Waiting Time
Know the average dwell time of your visitors within your stores. Measure the success of your marketing campaigns and in-store activities then increase waiting times to boost spending.
Get the traffic data of your stores in a certain area and see if they they take away revenue from each other.