The Importance of Real-Time Demographics for The Digital Signage Industry

November 23, 2022
Advertising is a powerful tool to draw attention to your brand or to a specific product you provide, but it used to be nearly impossible for a small to medium-sized business to find the right advertising space for promotions. However,...

Count People Accurately Even When It’s Completely Dark

November 20, 2022
Accurate and reliable information lies at the heart of data-driven decision-making, there’s no other way around it. Even a 5 to 10% deviation can ruin your well-prepared and long time in the making marketing campaigns. Why make an expensive campaign...

Why You Should Use People Counting in Shopping Malls

November 17, 2022
Retail sales in shopping malls across the world are expected to grow according to Reuters, Economic Times, Trading Economics, and a number of other reliable research companies and data providers. The US retail sales saw significant growth recently and the...

Cloud vs. On-Premises: Why Cloud Is The Better Alternative For Your Business

November 12, 2022
There’s no reason to beat around the bush, the world is swiftly changing to cloud-based software solutions, and you are either a part of this change —unless you’re running a business that needs on-premises software explicitly— or considering switching as...

Ultima Prime – The Power of Zone Analytics

November 10, 2022
Most digital store owners are quite familiar with zone-based user tracking solutions. Google Analytics alone can provide valuable and actionable insights per user and per a number of demographics. However, there are digital tools that provide even more insight at...

4 Reasons Why Wi-Fi Analytics is not Working with People Counting Solution

November 6, 2022
Businesses live and thrive through different kinds of experiences. Success is rarely ever immediate, it’s usually a long process and most certainly not an easy one at that. A successful retail business is no different; both the company and the...

The Importance of Group Counting Solution in Home Furnishing Industry

November 2, 2022
The home goods industry is one of the largest markets a country’s economy depends on and the industry continues to grow despite the rising inflation and economic recession. The Covid-19 pandemic changed things for the industry as people had to...

How Demographic Analysis Solutions Benefit Your Business

October 29, 2022
Every person wants and needs something different. The shopping experience and customer behavior can differ greatly depending on an array of factors. “All generalizations are false, including this one,” says Nietzsche and indeed he too is wrong, and well also...

10 Best Retail Employee Scheduling Softwares: How to Find One for Your Business

October 26, 2022
Like other business owners, you have a lot on your plate. Between managing inventory, marketing your products or services, and dealing with customers, it can be tough to find the time to focus on anything else. That’s why so many...

What to Look For When Buying People Counters?

October 21, 2022
A lot has been written about how effective people counting systems are in retail stores, malls, airports, event centers, libraries, and other locations where it’s important to measure visitors accurately. People counting devices can be used for more than just...