Customer Behavior Analytics: 5 Technologies to Track Customer Behavior

When someone visits a retail store, there is a 20-30% chance of making a purchase. If your store has the items they want, the chances of buying improve. If the store layout is simple enough for the visitor to find...

Passenger Counting: The Benefits of Automated Passenger Counting Systems (APC)

September 8, 2021
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Today’s growing population and urbanization lead to increasing demand for transportation, which requires a corresponding increase in mass transport supply. Using an automated passenger counting system to count passengers can nurture systematic progress in the urban transportation sector. The number...

4 Benefits of Using Staff Exclusion for Your Business

Measuring footfall traffic numbers for brick and mortar businesses is one of the most fundamental metrics to consider when measuring business success. However, visitor traffic numbers can be easily distorted when staff members are included in the count, resulting in...

8 Ways Demographic Analysis Solutions Benefit Your Business

Men and women have different shopping preferences, and different strategies are needed to attract them into your store. Even among genders, age is an essential factor. A middle-aged woman, for example, will have a different in-store shopping behavior from a...

The Cost of Long Queues: 3 Reasons to Use a Queue Management Solution for Brick & Mortars

July 9, 2021
amalmoursi
There’s no arguing that queues suck. Nobody likes to wait in line, and there’s something that’s rarely discussed about queues — their huge cost. In this article, we attempt to put a monetary value on queues and find out how long...

4 Benefits of Using a Business Analytics Platform for Physical Locations

Businesses leverage various technological solutions to analyze different aspects of their operations in physical locations. For example, People counting sensors help businesses measure the number of customers that visit their physical stores or offices every day. Zone Analytics data show...
woman shopping physical store

6 Reasons Why Physical Stores Are Still Essential for Retail

During the Covid-19 pandemic, e-commerce became an essential channel for retailers. Even though retail spending generally decreased, online sales grew over the previous year. However, this doesn’t take away from the fact that e-commerce still only represents a small percentage...

5 Reasons to Use a People Counter for Your Business

People counter sensors and data analytics platforms provide a wealth of information that can improve various aspects of your business. Understanding footfall visitor traffic in your retail stores or business venues is an important indicator that allows you to identify...

KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game

KPIs, or “key performance indicators,” are the essential metrics for your business to measure. They are numbers that you must regularly monitor in order to determine whether your business is on the right track. KPIs In Retail Every retail business...

Consumer-Centered Retailing Beyond The Pandemic: Why It Matters

COVID-19 altered the way customers shop, and the way retailers do business now and in the future. Retailers are responding to changing consumer behavior and demand with more urgency in the wake of COVID-19. From operations and staffing to marketing…


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