Heatmap & InStore Analytics

Optimize Your Customers’ Path To Purchase

Gain valuable insights into your customers’ behavior with zone retail analytics from the moment they enter your stores to increase sales.

Revenue Boosting Heat-map Technology

Increased Profitability with Optimized Product Placement

  • Enhance store layout using customer behavior insights to increase dwell time.
  • Identify the products that are garnering the most attention. Then, strategically optimize product placements to boost sales.
  • Identify high-traffic areas and strategically place campaign visuals and interactive ads to enhance marketing efforts.

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What Are In-Store Zone Analytics?

Data from our in-store retail analytics solution allows businesses to understand visitors’ dwell time, enhance customer engagement, identify the reasons behind the successful areas’ performance, and apply this knowledge to other zones for optimal results.

Leveraging this data empowers retailers to make informed decisions that improve store layout, product placement, and staffing—ultimately driving increased sales and customer satisfaction.

Benefits of Zone Analytics

Enhance Store Layout

Dwell time data is key to increase sales and brand loyalty. These insights help you understand customers’ buying habits, see how different zones compare, and optimize your in-store layout design accordingly.

Optimize Product Placement

Discover your best and worst-selling products and optimize product placement for improved transactions and sales rates.

Improve Marketing Effectiveness

Measure the impact of your marketing campaigns and increase profit margins by analyzing the success of campaigns and events in different zones.

Increase Customer Satisfaction

By understanding which store zones and products attract the most customers, you can focus your staffing resources wherever needed to cut costs and make customers happier.

VCARE Real Time Occupancy

Manage Your Occupancy in Real-time

Anonymously track and manage incoming visitor traffic with digital screening. Keep a close eye on your occupancy levels to enhance the customer experience and track the performance of your staff.

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Frequently Asked Questions