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Category Archive for "conversion rate"
How to Measure and Improve Retail Conversion Rate
We always hear the term conversion rate and the importance of conversion rate optimization, but what is conversion rate in retail, why is it important, and how can you measure and improve it? What is conversion rate in retail stores?...
Customer Behavior Analytics: 5 Technologies to Track Customer Behavior
When someone visits a retail store, there is a 20-30% chance of making a purchase. If your store has the items they want, the chances of buying improve. If the store layout is simple enough for the visitor to find...
KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game
KPIs, or “key performance indicators,” are the essential metrics for your business to measure. They are numbers that you must regularly monitor in order to determine whether your business is on the right track. KPIs In Retail Every retail business...
5 Ways to Improve Customer Experience and Increase Conversion Rates
All big businesses know that getting people to visit your store is only the first step in the selling process. The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics…
3 Ways Retailers Can Use Heatmap & Zone Analytics to Drive Conversions
What does visitor flow inside a store have to do with conversions? As it turns out, quite a lot. Slight changes in your visitors’ path can increase footfall traffic around promotional displays and help avoid bottlenecks. Data collected manually by…
How to Utilize People Counting & Conversion Rate Data to Improve Sales
Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Without real and accurate data, retailers can find themselves making uninformed decisions based on guesswork. People Counting gives businesses…
Retail Space Planning: 5 Tips to Do It Right
In the realm of physical retail, COVID-19 has transformed the ways in which people browse and shop for products. Due to this change, physical retail stores need to adapt to the new and ever-changing behaviors and habits of shoppers. As…
How to Leverage Occupancy Analytics for Peak Business Performance
Occupancy restrictions have been a critical component of government mandates meant to prevent the spread of COVID-19 in commercial establishments. Depending on the country and city, some venues restrict occupancy to either 10%, 30%, or 50% of maximum capacity; others…
Conversion Rate Optimization: Why It’s Important for Physical Retail
If you ask any business if they use analytics to optimize website performance, the answer will most likely be “of course!”. Companies understand that operating a website without proper analytics tools is useless. So why not use in-store analytics for…
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