Category Archive for "conversion rate"

Conversion Rate Optimization: Why It’s Important for Physical Retail

October 12, 2020

If you ask any business if they use analytics to optimize website performance, the answer will most likely be “of course!”. Companies understand that operating a website without proper analytics tools is useless. So why not use in-store analytics for…

Conversion Rate Optimization: Mitigating the Effect of Reduced Traffic on Retail Stores

Fewer people are visiting brick-and-mortar stores as the e-commerce revolution rages on. People are finding it easier to shop from their homes and this trend has an adverse effect on retail stores’ visitor count. In response to reduced store traffic,…


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