Have you ever noticed stores in your neighbourhood that are always crowded, close down because of low profitability? Drawing traffic to your store is absolutely critical for the success of your business. However, real scalable success occurs when the visitor traffic is turned into actual conversions.
There is a breakthrough technology to make sure the traffic into your store leads to sales. With the data collected with visitor analytics devices such as heatmap, queue management, people counting and integrating these devices into business intelligence solutions, you can observe how much of the traffic leads to conversions and what improvements you can make to increase profitability.
People Counting and Staff Elimination
People counting technology offers numerous strategic advantages to store management. First and foremost, people counting devices allow store managers to calculate the conversion rates of their stores by comparing the number of sales and the number of customers entering the store in a given period. By comparing the conversion rates at different stores or at the same store on different dates, retailers can benchmark high-performing stores and time periods and optimize low performing ones to reach their peak performance.
What’s more, retailers can adopt staff elimination technology using Bluetooth for staff allocation purposes. Managers who have access to people counting data are able to optimize staff operation according to the number of visitors in the stores.
Queue Management
Having to wait in long queues is an unpleasant experience for the majority of visitors. In a business as competitive as retail, ensuring customer satisfaction by eliminating long queues is essential for success. One in three customers leaves the stores without making a purchase if they have to wait for long queues.
Queue management systems notify store managers when the queue length at checkout is longer then optimal and alert them to allocate additional staff to cash registers. So abandonment rates are lower and profits are higher!
Heatmap Analysis
Heatmap analysis allows retailers to understand the customer’s journey within the store. By understanding where in store the majority of the visitors are gravitated towards and their engagement levels with different merchandise, retail managers can redesign their stores to optimize the customer’s path to purchase.
By delisting unattractive products and effectively using the popular zones within the stores, retailers will be able to make the most of a limited area
Assisting customers through their journey is essential for success. Visitor analytics technology is a fundamental element of the formula leading to that success and to make sure there won’t be any missed conversion opportunities and increased profits as well as keeping your customers happy.
