Category Archive for "Retail"

4 Tips for Businesses to Boost Sales During Holiday Season in 2022

September 16, 2022
Here is a list of top holiday retail success tips and trends to look out for in the retail industry during its busiest season in 2022. The world is going back to its normal state, but the coronavirus pandemic will...

8 Best Retail-Focused POS Systems for SMBs in 2023

September 15, 2022
If you’re running a brick-and-mortar business, you may want to invest in one of these point-of-sale systems. Running a retail business is rarely an easy task, if ever. As a business owner or a store manager, you’ll face countless challenges,...

The Future of Retail in 2023: Five Game-Changing Insights

September 8, 2022
Covid-19 changed the retail landscape dramatically. Store owners are left wondering how to position their enterprises for success in the ever-changing market. It’s nearly impossible to perfectly predict the future, but there are some common practices and modern tools you...
customer staff ratio

Increase Sales & Customer Satisfaction With Staff Exclusion

January 14, 2022
Measuring footfall traffic numbers for brick and mortar businesses is one of the most fundamental metrics to consider when measuring business success. However, visitor traffic numbers can be easily distorted when staff members are included in the count, resulting in...

Reasons to Use People Counters in Retail & Shopping Malls

Today, physical retailers and shopping malls remain vital drivers for sales, and more physical stores are leveraging technological solutions to optimize operations, improve customer satisfaction, and boost profitability.  Customer counters and retail data analytics platforms provide a wealth of information...

How to Measure Foot Traffic?

January 5, 2022
Foot traffic is considered a key factor for running any successful brick-and-mortar business. The more customers visit your store, the higher your chances of making a sale. Finding ways to understand and boost foot traffic to your physical store is...
retail foot traffic

The Best Retail Analytics Technologies to Analyze Foot Traffic in 2022

December 10, 2021
As we bid farewell to 2021, we reflect on the challenges and lessons this year has brought. The coronavirus pandemic has dramatically impacted people’s lives across the globe, challenging businesses in all industries, including retail. As retailers and brands look...
retail conversion rate

How to Measure and Improve Retail Conversion Rate

November 26, 2021
We always hear the term conversion rate and the importance of conversion rate optimization, but what is conversion rate in retail, why is it important, and how can you measure and improve it? What is conversion rate in retail stores?...

8 Ways Demographic Analysis Solutions Benefit Your Business

Men and women have different shopping preferences, and different strategies are needed to attract them into your store. Even among genders, age is an essential factor. A middle-aged woman, for example, will have a different in-store shopping behavior from a...
woman shopping physical store

6 Reasons Why Physical Stores Are Still Essential for Retail

During the Covid-19 pandemic, e-commerce became an essential channel for retailers. Even though retail spending generally decreased, online sales grew over the previous year. However, this doesn’t take away from the fact that e-commerce still only represents a small percentage...