Category Archive for "Retail"

How Technology Is Leading Retail Transformation

V-Count deploys retail analytics software and traffic counters to help business owners comply with social distancing and mask-wearing guidelines. Practices of maintaining social distancing and wearing masks play a crucial role in limiting the virus’s spread and ensuring safety. But…

5 Key Benefits of Using Traffic Counters for Staff Scheduling

One central aspect of making any business successful is staff scheduling. While it may seem complicated to plan several employees’ work hours across different shifts, finding the right tools and technologies for efficient employee scheduling is crucial. It can be…

Why Building An Omnichannel Retail Strategy Is Essential For Your Brand

The COVID-19 pandemic has changed retail in a way that has brought to light just how important having an omnichannel strategy is for a retail business. Retail businesses, in particular, should consider raising their awareness of the changes to consumer…

The Future Of Retail: Why Brick & Mortars Are Here To Stay

As retail stores reopen once again, an all too familiar feeling still greets customers as they enter through the doors, the sudden but welcome swish of cold air, the glow of polished marble floors, and the excitement of not knowing…

AI in Retail: How Artificial Intelligence is transforming the Retail Industry

The digital transformation of the retail industry has been ongoing for some years. Thanks to high-level data and visitor analytics systems, companies are making well-informed and data-driven business decisions that help increase sales, marketing efficiency, and revenue across each branch....

Adapting to A Post COVID-19 World: Survival & Revival

The COVID-19 outbreak has led to a brutal disruption in the retail world. Amidst the pandemic, thousands of stores closed under strict lockdown measures, and as consumers reduced shopping for nonessential items, foot traffic in physical stores disappeared almost overnight….

Best Technologies to Analyze Foot Traffic in Retail Stores

December 23, 2019
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When customers visit a brick-and-mortar store, they leave clues about their shopping preferences all around the store. They leave hints about their favorite shopping times/days, the store sections they love spending time in, and their preferred products. Even visitors that…

Software For Retail Analytics: Exploring Modern Retail Solutions

December 13, 2019
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Retailers have been analyzing customer behavior and shopping trends for years, even when the technology to do so effectively didn’t exist. From short surveys that sought to understand what customers liked to handheld people counting devices that measured foot traffic…

How Luxury Brands Can Leverage Big Data To Attract Millennials

September 19, 2019
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According to a recent report by The Boston Consulting Group, the luxury goods industry will grow to become a $1.4 trillion market by 2024. Ideally, this would mean good news for traditional luxury brands. In this case, however, it is…

Conversion Rate Optimization: Mitigating the Effect of Reduced Traffic on Retail Stores

Fewer people are visiting brick-and-mortar stores as the e-commerce revolution rages on. People are finding it easier to shop from their homes and this trend has an adverse effect on retail stores’ visitor count. In response to reduced store traffic,…

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