Category Archive for "Retail"

How Luxury Brands Can Leverage Big Data To Attract Millennials

September 19, 2019
martinhildgen

According to a recent report by The Boston Consulting Group, the luxury goods industry will grow to become a $1.4 trillion market by 2024. Ideally, this would mean good news for traditional luxury brands. In this case, however, it is…

How Customer Counting Systems Help Retailers

August 27, 2019
martinhildgen

As more retail stores are turning to tech-based tools to improve their operations, it is important to ask some questions. How does it all come together? How do digital door counters go from measuring traffic to impacting sales? Customer counting…

Retail Management Software: Giving Retailers What They Need

Some years ago, a survey was conducted at the National Retail Federation’s Big Show. Managers of brick-and-mortar retail stores were asked which parts of their store operations they wished they could improve. Their answers ranged from being able to predict…

How Retailers Stand to Benefit from Using Artificial Intelligence

February 18, 2019
martinhildgen

Artificial intelligence systems have the ability to analyze & interpret external data, learn from the interpreted data, and use the knowledge to complete automated tasks. AI algorithms are also very adaptable and they continually use data to improve their operations….

5 Ways to Improve Customer Experience and Increase Conversion Rates

January 31, 2019
martinhildgen

All big businesses know that getting people to visit your store is only the first step in the selling process. The most difficult part is converting these visitors into customers; not just one-time customers, but regulars. Statistics have shown that…

Black Friday Shopping: Retailers Must Raise Their Game

November 14, 2018
martinhildgen

The end of the year holiday shopping season offers retailers a final chance to end the year profitably. With the rush of Thanksgiving and Black Friday shopping, store managers can either make up for an average year or improve on…

How Retail Outlets Can Remain Agile in the Digital World While Retaining Footfall

August 28, 2018
martinhildgen

As society grows increasingly digital, consumers are accessing products and information like never before. Between social media, online-shopping, and voice-activated platforms like Amazon’s Alexa, the customer is firmly positioned in the driver’s seat. Companies are feeling the impact of the…

How to Create Happy Millennial Shoppers

The millennial. Socially conscious, burdened with debt,  tech-savvy shopper is a ubiquitous puzzle for retailers. Comprising the largest generation with purchasing powers, millennials are capturing the retailers’ attention because they’ve introduced an unorthodox change to the retail landscape. Lessons retailers…

Online to Offline Conversions and How to Track Them

People spend up to 5 hours on their connected devices everyday and many of their decisions are based on their time spent online. Yet, these decisions not only have consequences offline, they are also carried over to physical world. There…

Can AI Save Retail?

Artificial Intelligence is all the rage these days. Businesses started relying on machines for problem-solving more than ever before. Machines help increase profits in many sectors and retailers are wondering if this is the solution for their ailing industry.  …

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