Demographic Analysis

Know who your visitors are and deliver a positive shopping experience with customer demographic analysis.

With V-Count’s new Demographic Analysis software, you can find out exactly how many of your visitors are female and how many are male, as well as their age group. Knowing the demographic profile of your potential and existing customers is an important variable to provide better service according to their preferences. Demographic analysis is done anonymously, and no personal data is stored on the device or the cloud platform. Data from the demographic software allows you to enhance your customers’ engagement level by offering them the right products and keeping your stocks up to date with the needs of your diverse customer base. With this data provided by V-Count’s customer demographics analysis, you can now offer a more personalized experience for shoppers.

You can change signage in real-time according to the ages and genders of your visitors to boost conversions and optimize the design of your location as well as choose assortments according to your visitors’ demographics,

 

Benefits of Retail Demographic Analysis:

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Customer Segmentation

V-Count’s new technology provides a better understanding of your customer profile by delivering you a deeper analysis via male vs female and age groups data.

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Marketing Campaigns

Plan your marketing campaigns according to your customers’ gender and age groups to target the right segment.

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Stock Allocation & In-store Design

Keep your stocks up-to-date at all times and improve your in-store design to meet the needs of your diverse customer base.

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