What Are In-Store Zone Analytics?

Enhance Store Layout and Optimize Product Placement

Data from our in-store retail analytics solution allows businesses to understand visitors’ dwell time, enhance customer engagement, identify the reasons behind the successful areas’ performance, and apply this knowledge to other zones for optimal results.

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Benefits of Zone Analytics

benefits - enhance store layout

Enhance Store Layout

Dwell time data is key to increase sales and brand loyalty. These insights help you understand customers’ buying habits, see how different zones compare, and optimize your in-store layout design accordingly.

benefits - optimize product placement

Optimize Product Placement

Discover your best and worst-selling products and optimize product placement for improved transactions and sales rates.

benefits - improve marketing effectiveness

Improve Marketing Effectiveness

Measure the impact of your marketing campaigns and increase profit margins by analyzing the success of campaigns and events in different zones.

benefits - improve marketing

Increase Customer Satisfaction

By understanding which store zones and products attract the most customers, you can focus your staffing resources wherever needed to cut costs and make customers happier.

The Perfect Match is What “Counts”
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Hardware & software are complementary. The next-gen sensor technology meets with the latest AI & machine learning to bring you the highest accuracy in visitor analytics, all in-house.

FAQ about Zone Analytics

How does zone analysis work?faq selection arrow

The Ultima AI sensor is installed in specific zones to measure visitor interest by providing traffic and dwell-time metrics per zone. The data is then sent to the V-Count business intelligence platform as easy-to-understand reports.

What should I do before installing the zone analytics system?faq selection arrow

Our team of experts can provide you with personalized assistance depending on your needs. We will advise you on the suitable solutions, the right number of sensors, the suitable sensor locations or zones, and the installation and setup of the sensors and analytics platform.

What metrics can I see on the zone analytics solution dashboard?faq selection arrow

Zone counting and zone dwell time can be seen in detail on the dashboard screen with graph and table options.

Can we import and export the zone analytics data to our system?faq selection arrow

Yes, you can import your sales data into our dashboard manually or automatically with an API. V-Count analyzes the correlation between the sales and zone data. You can also export the data through an API and use it in your management systems.

How many sensors do we need per zone?faq selection arrow

The number of sensors required depends on the height of the ceiling and the zones you’d like to monitor. Our team of experts will review your floor plan and the desired counting area and advise you on the estimated number of sensors required.

Which other solutions work with zone Analytics?faq selection arrow

Zone Analytics can work together with the below solutions; Zone Counting, Zone Dwell Time, and Heatmap.