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COVID-19 altered the way customers shop, and the way retailers do business now and in the future. Retailers are responding to changing consumer behavior and demand with more urgency in the wake of COVID-19. From operations and staffing to marketing…
In the realm of physical retail, COVID-19 has transformed the ways in which people browse and shop for products. Due to this change, physical retail stores need to adapt to the new and ever-changing behaviors and habits of shoppers. As…
Customer journey analytics refers to the metrics that track the customer’s buying process within a retail store. From the moment before a potential customer enters a retail location to the moment they walk out of it, they interact with different…
If you ask any business if they use analytics to optimize website performance, the answer will most likely be “of course!”. Companies understand that operating a website without proper analytics tools is useless. So why not use in-store analytics for…
The COVID-19 pandemic has changed retail in a way that has brought to light just how important having an omnichannel strategy is for a retail business. Retail businesses, in particular, should consider raising their awareness of the changes to consumer…
As we all come out of hiding post-quarantine and find our way back to what has become the new normal, retailers continue their swift response to the changing market and consumer needs with the help of people counters and in-store…