Top 8 Retail Events to Keep an Eye On in 2024

February 19, 2024

Retail Events in 2024

We’re barely two months into 2024 and retailers already have a packed schedule. The National Retail Federation (NRF) event, held from January 13th to 16th, has set the tone for the year. Now, focus is shifting to the upcoming retail conferences. These annual retail events unite industry leaders, innovators, and experts worldwide to discuss emerging technologies, broaden their networks, and share insights. Before we dive into specifics of each event, it’s beneficial for retailers to understand why they should attend these gatherings. In the remainder of this post, we’ll take a chronological look at this year’s significant events and their dates. Let’s get into it!

Why Should Retailers Participate in These Organizations?

First and foremost, these events serve as an excellent platform to interact with and learn from industry leaders. You can gain invaluable insights from their professional journeys and experiences, which can help shape your own career path. More than just a chance to meet these leaders, these events are an opportunity to delve into their thoughts and perspectives, enriching your understanding of the industry.

Furthermore, these events provide a sneak peek into the emerging technologies that are reshaping the retail world. Staying updated with these technologies can offer you a competitive edge, allowing you to stay ahead of the curve and potentially outpace your competitors. By familiarizing yourself with the latest tools and strategies, you can ensure that your business remains relevant and competitive in the rapidly evolving market.

In addition to the learning opportunities, these events are also a powerful networking platform. They can significantly broaden your professional network and open up new business opportunities. You may find yourself forming partnerships with individuals you wouldn’t typically encounter in your day-to-day business operations. Alternatively, you could be introduced to professionals who can offer solutions to your business challenges, providing you with the support you need to overcome obstacles and achieve your goals.

Lastly, you have the chance to observe and analyze the marketing and sales strategies employed by your industry peers at these events. This can provide a wealth of valuable insights and ideas that you can adapt and implement in your own business. By understanding what works for others in your industry, you can fine-tune your strategies to optimize your business performance.

Smart Retail Expo

Date: 27-28 February

Location: London, UK

The Smart Retail Expo is an exceptional, innovative event that puts the spotlight on the digital advancements taking place within the retail industry. This event thoroughly explores the future trajectory of retail, emphasizing the pivotal role technology plays in fueling innovation and pushing the boundaries of what is possible.

The event also provides an invaluable platform for retailers. It’s an opportunity to discover fresh, groundbreaking solutions that can revolutionize their operations. At the same time, retailers can network with key industry figures, fostering valuable relationships that could lead to future collaborations or partnerships. In essence, the expo is a hub where retailers can gain a competitive edge, staying ahead of the curve in an increasingly digital world.

This year’s expo is set to be even more remarkable, featuring a line-up of 100 industry-leading speakers. These thought leaders represent the best and brightest in the retail industry, and they’ll be sharing their insights, experiences, and predictions for the future. Attendees will have the opportunity to learn directly from these experts, gaining firsthand knowledge of the latest trends and strategies in retail technology.

Shoptalk US

Despite its relatively recent entry into the expo industry in 2015, Shoptalk has already gained considerable renown, solidifying its place as a significant event in the arena.

The forthcoming event promises to be a melting pot of diverse businesses, each with unique backgrounds and functions. This provides an exceptional platform for networking and establishing meaningful business relationships.

Attendees will also have the advantage of experiencing first-hand tech showcases, which will provide a glimpse into the future of the industry. In addition, there will be insightful sessions led by key industry players. These sessions are geared towards sharing knowledge, sparking innovative ideas, and driving the industry forward.

Date: 17-20 March

Location: Las Vegas, USA

World Retail Congress

Date: 16-18 April

Location: Paris, France

The World Retail Congress is a premier event uniting retail industry leaders worldwide. This event serves as a platform for networking, knowledge sharing, and envisioning the future of retail.

This gathering brings together more than 800 retail leaders to learn, network, and develop strategies for the forthcoming year and beyond.

The theme, High Performance Retail, concentrates on the qualities necessary for world-class performance in the current retail landscape. It is inspired by the perseverance, passion, and commitment required to succeed, traits mirrored by today’s retail titans.

The Retail Summit

Date: 23-24 April

Location: Dubai, UAE

RTS, which stands for “The Retail Technology Show,” is a significant event in the retail industry. It serves as a meeting point for retailers, brands, and solution providers from all around the globe. This unique platform allows participants to exchange ideas, discuss emerging trends, and explore innovative solutions that shape the future of retail.

This year, the event will focus on several key themes that are currently shaping the retail landscape. These include the use of Artificial Intelligence (AI) in improving customer experience and operational efficiency, the evolving role of Brick & Mortar stores in the digital age, the pivotal role of data in personalized marketing, and the growing importance of digital channels in retail. Furthermore, discussions will also revolve around the impact of Macroeconomics on retail, the challenges and opportunities in the Supply Chain, the critical role of Sustainability & Ethics in retail business, and the importance of nurturing talent in this ever-changing industry.

Retail Asia Conference & Expo

Date: 8-10 May

Location: Hong Kong

The Retail Asia Conference & Expo is a highly anticipated event that aims to help industry players adapt to the new retail landscape and stay ahead of the competition. With a focus on industry trends, technologies, and best practices, this event provides valuable insights for retailers operating in the Asian market.

Shoptalk Europe

Date: 3-5 June

Location: Barcelona, Spain

Shoptalk Europe, the sister event of Shoptalk US, focuses on the European retail landscape. This event, featuring a diverse range of retail meetings, is essential for retailers seeking to expand their networks and understand the latest European retail trends. It presents a comprehensive program with industry leaders, innovators, and disruptors.

In 2023, Shoptalk Europe made retail history by facilitating over 20,000 business meetings across the industry. 94% of retailers and brands reported the networking as good or excellent. For 2024, they plan to go bigger with an expected 25,000+ meaningful meetings, connecting you with key decision-makers.

The event will feature 175+ of the industry’s boldest pioneers.

Retail Innovation Conference & Expo

Date: 4-6 June

Location: Chicago, USA

The Retail Innovation Conference & Expo is designed to address the evolving needs of retail businesses and their teams. The event features strategic sessions, C-level panels, offsite networking events, and interactive learning experiences. Attendees can gain valuable insights into emerging technologies, customer experience strategies, and innovative retail concepts.

Retail Congress MENA 2024

Date: 4-5 November

Location: Riyadh, Saudi Arabia

Recon MENA is recognized as the largest retail and shopping center event in the entire Middle East. This prestigious event is organized by MECS+R, also known as The Middle East Council of Shopping Centers & Retailers, a leading industry body in the region. The primary goal of this event is to shape the future of the retail sector, a critical component of the region’s economy. To achieve this, RECon MENA creates a dynamic platform that brings together decision-makers, industry leaders, and key influencers from various fields. By fostering an environment of collaboration and innovation, the event looks to inspire new ideas, encourage partnerships and ultimately contribute to the growth and development of the retail sector in the Middle East.


Attending retail events is an excellent way for retailers to stay informed about the latest trends, technologies, and strategies in the industry. The top 8 retail events mentioned in this article offer valuable insights, networking opportunities, and a chance to explore the future of retail. By participating in these events, retailers can gain a competitive edge and stay ahead of the curve in an ever-evolving industry.