Why Use Queue Management for Brick & Mortars

Retailers experience revenue losses of up to 39% due to long queues. Luckily, however, there is Queue Management.  With a Queue Management system, businesses like retailers and supermarkets can accurately calculate the number of customers at checkout queues as well as the average time they spend waiting.

What puts a retail business ahead of its competitors is its ability to gain and maintain consumer loyalty and effectively meet their customers’ expectations. If you aim to provide your customers with a positive experience, then minimizing their waiting time in queues should be a priority for your business.

Queue measurement systems analyze and improve the flow of visitors and generate significant benefits. Here are the ways your retail business can benefit from queue management:

Customer Satisfaction
No one likes to wait in line. For retail businesses, customer satisfaction should be the primary goal. One in every three potential customers leaves the store without making a purchase if they have to wait more than five minutes to pay. Customers value their time, and in order to create a better experience and obtain loyalty, it is crucial that they leave your store happy by improving their checkout experience.

With a proper queue management system, businesses can measure customer flow, how long the customers wait in line, and the percentage of the customers that leave without making a purchase. With the data obtained from our queue management technology, managers and store operators can identify the optimum checkout queue length, minimize the waiting time, and keep customers satisfied.

The system also notifies the staff when there is a longer than optimal queue length and prompts them to open another cash register. With the help of V-Count’s queue management system, you can ensure that customers have a smooth journey that eliminates abandonment and leads to making a purchase.

Work Efficiency
Working with a queue management system in the retail sector provides invaluable data about customer flows and peak hours. This data could be used to optimize employees’ schedules and improve staff allocations more efficiently according to customer needs.

Allocating your staff according to the data obtained from a queue management solution helps you make sure your customers are content with their shopping experience and complaints and eliminates abandonment rates. Shorter check out queues means happier customers and more productive staff.

Lower Costs
Retail queue management is a worthy investment that could be utilized as a cost-saving strategy in the long run. Businesses that are using this system can understand the average time spent in their queues, which enables them to rethink their queue strategy and staff allocations. With a proper queue management system, retailers can better allocate their resources and workforce and ensure that unnecessary staffing costs are reduced.

In a nutshell, proper queue management means your customers are getting the service when they expect it without having to wait around to do so. Managing your queues with V-Count’s queue measurement solution means you will be able to allocate your staff at the places where they are needed the most. Most importantly, queue management technology helps you keep your customers happy and satisfied when leaving your store.

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