Have you ever noticed stores in your neighbourhood that are always crowded, close down because of low profitability? Drawing traffic to your store is absolutely critical for the success of your business. However, real scalable success occurs when the visitor traffic is turned into actual conversions. There is a breakthrough technology to make sure the…
Marshall Retail Group has started using V-Count retail analytics products in their stores. The retailer is the one of the largest in North America, operating 160+ stores in casino, resort and airport industries, with many different brands such as Swarovski, Tumi, Misura and Kiehl’s. Marshall Retail Group is onboarding V-Count analytics products starting from February…
Access to valuable data such as data provided by people counting systems is undoubtedly priceless for every business, but it can as well be futile if this data is not reported and analyzed carefully. In order to have a positive impact on business, professionals need to have access to advanced, easy to use reports that…
In events and exhibitions, the number of people attending is of utmost value. After all, you have a potential return in mind when you organize an event or an exhibition -it could be generating leads, making money or enhancing brand image through PR activities. The only way organizers obtain the return they have in mind…
Our established network in the city and Dubai’s strategic location and dynamic, tech-savvy market makes it the ideal location for V-Count‘s new offices. This move is part of company’s continuous effort to expand its presence, and respond to the growing demand for advanced people counting solutions and retail analytics. The new offices are located at…
Over the years Omni-channel, Big Data, Mobile First and many other retail trends had their fair share in the spotlight. Retailers have implemented new strategies to stay relevant for their customers. They tirelessly invested in finding more about their customers and what shapes their buying decisions, so they gathered as much data as they can.…
In the present day marketplace, slowing revenue growth is evident in almost every sector, especially within the retail industry. With internal and external factors constantly influencing sales, retailers need to re-think their growth strategy as long-term and sustainable. Based on a study conducted by Harvard Business Review earlier this year, the analysis showed that “less…
It is said that true consumer loyalty happens when the individuals feel empowered, noticed and appreciated. According to Julie Wittes Shlack and Ed Chao, the co-authors of Head vs. Heart. “Emotions drive behaviour; loyalty is generated when a brand makes a customer feel a certain way. According to a Gartner survey, “89% of companies expect…
We often arrive at the airport in a hurry, stressed out and anxious to board. These emotions are then amplified when we face never-ending lines in a disorganized setting. Plain and simple, we don’t like waiting. According to this year’s survey “America Thinks”, more than 34% of respondents identify the major pain point of travel…
When asked about why consumers buy at their favorite supermarkets, many will initially respond with the retailer stocking the product they seek or is conveniently located. However, a study from Bain and Co. depict that it is the in store experience the shoppers have encountered – specifically a short queue time upon check out or…
