[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]Businesses leverage various technological solutions to analyze different aspects of their operations in physical locations. For example, People counting sensors help businesses measure the number of customers that visit their physical stores or offices every day. Zone Analytics data show how visitors move about in the space; the sections people visit the most, the…

[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]During the Covid-19 pandemic, e-commerce became an essential channel for retailers. Even though retail spending generally decreased, online sales grew over the previous year. However, this doesn’t take away from the fact that e-commerce still only represents a small percentage of total retail sales, while the majority of retail sales still happen in physical…

[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text] KPIs, or “key performance indicators,” are the essential metrics for your business to measure. They are numbers that you must regularly monitor in order to determine whether your business is on the right track. KPIs In Retail [/vc_column_text][vc_empty_space height=”20px”][vc_single_image image=”28821″ img_size=”full” alignment=”center”][vc_empty_space height=”20px”][vc_column_text] Every retail business is different, and specific metrics may be…

COVID-19 altered the way customers shop, and the way retailers do business now and in the future. Retailers are responding to changing consumer behavior and demand with more urgency in the wake of COVID-19. From operations and staffing to marketing and a technology ecosystem powered by real-time consumer data, the pandemic-induced shift has led retailers…

The COVID-19 outbreak forced temporary shutdowns or reduced operations for many brick-and-mortar retail stores. When government restrictions eased, retailers reopened stores with new measures to inform and protect their shoppers. It continues to be crucial for retailers to take precautions and ensure that consumers are protected and comfortable shopping in their stores. Since last summer,…

All big businesses know that getting people to visit your store is only the first step in the selling process. The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics show that providing an excellent customer experience is the key to increasing a business’s conversion…

What does visitor flow inside a store have to do with conversions? As it turns out, quite a lot. Slight changes in your visitors’ path can increase footfall traffic around promotional displays and help avoid bottlenecks. Data collected manually by salespeople on the floor can be inaccurate and limiting for Retailers. For this reason, retailers…

Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Without real and accurate data, retailers can find themselves making uninformed decisions based on guesswork. People Counting gives businesses the necessary data to gain a deeper understanding of their operations; businesses can have the…

In the realm of physical retail, COVID-19 has transformed the ways in which people browse and shop for products. Due to this change, physical retail stores need to adapt to the new and ever-changing behaviors and habits of shoppers. As a brick-and-mortar store, retail space planning should be a top priority on your to-do list.…