Transform Retail with Advanced Zone Analytics

Most digital store owners are quite familiar with zone-based user tracking solutions. Google Analytics alone can provide valuable and actionable insights per user and per a number of demographics. However, there are digital tools that provide even more insight at a page level, showing you the user journey across specific web pages, helping you understand…

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What to Look For When Buying People Counters?

A lot has been written about how effective people counting systems are in retail stores, malls, airports, event centers, libraries, and other locations where it’s important to measure visitors accurately. People counting devices can be used for more than just counting traffic nowadays; they can also predict visitor behavior in physical spaces, tell you which…

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How People Counters Can Help Retails Reduce Energy Costs

Global energy consumption levels continue to rise, and in this case, an upward trend isn’t what the human population should be looking for. According to several reliable data providers, the amount of carbon dioxide in the atmosphere is ever-increasing and the world urgently needs to reduce CO2 emissions. CO2 emissions are the primary cause of…

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9 Profitable Retail Business Ideas to Start Your Venture

The rise of online shopping combined with the unexpected COVID-19 pandemic —and precautions to prevent the spread of the virus— made things difficult for the retail industry. However, where there are headwinds there is opportunity. There’s no denying that the pandemic devastated many brick-and-mortar businesses, but on the other hand, modern-thinking retailers quickly adapted their…

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