Category Archive for "Demographic Analysis"

The Evolution of Physical Retail: An AI-Powered Phase for Bricks & Mortars

Contrary to predictions of physical retail demise, new excitement is emerging among retailers. Recent research and reports have revealed that physical stores will account for £8 of every £10 of retail spending by 2025, and 81% of young Gen Z…

How Customer Counting Solutions Help Retailers Adapt Post-Pandemic

Retail has always been a creative business that rises to the challenges of the various circumstances and ultimately adapts to the changing needs and demands of consumers. COVID-19 has shed light on the need for rapid testing of new ways…

Secrets to Success: How Retailers Can Improve Customer Shopping Experience

February 19, 2020

Over the past few years, competition among retailers has gotten significantly tougher. Online platforms have joined brick-and-mortar stores, and millions of businesses now populate the retail sector. All these businesses are vying for the attention of a customer base that…

Everything You Need to Know About Demographic Analysis

September 12, 2019

V-Count’s Demographic Analysis enables businesses to separate their visitors into groups based on their mood, age, or gender. Men and women have different shopping preferences, and different strategies are needed to engage them. Even among genders, age is an essential…

Behavior Analytics: Comprehensive Technologies to Track Customer Behavior

When someone visits a retail store, there is a 20 to 30% chance that they are going to make a purchase. If your store has the items they want, the chances improve a little. If the store layout is simple…

The Digital Age, Traffic Data, and How Shopping Malls Stand to Benefit

November 7, 2018

In 2017, Sears, Macy’s, RadioShack and JC Penney closed over 100 stores. A year later, Toys R Us announced its liquidation and closed almost 800 stores across the United States. Closures like these have been going on for the past…


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