Category Archive for "Demographic Analysis"

Secrets to Success: How Retailers Can Improve Customer Shopping Experience

February 19, 2020

Over the past few years, competition among retailers has gotten significantly tougher. Online platforms have joined brick-and-mortar stores, and millions of businesses now populate the retail sector. All these businesses are vying for the attention of a customer base that…

Everything You Need to Know About Demographic Analysis

September 12, 2019

V-Count’s Demographic Analysis enables businesses to separate their visitors into groups based on their mood, age, or gender. Men and women have different shopping preferences, and different strategies are needed to engage them. Even among genders, age is an essential…

Behavior Analytics: Comprehensive Technologies to Track Customer Behavior

When someone visits a retail store, there is a 20 to 30% chance that they are going to make a purchase. If your store has the items they want, the chances improve a little. If the store layout is simple…

The Digital Age, Traffic Data, and How Shopping Malls Stand to Benefit

November 7, 2018

In 2017, Sears, Macy’s, RadioShack and JC Penney closed over 100 stores. A year later, Toys R Us announced its liquidation and closed almost 800 stores across the United States. Closures like these have been going on for the past…


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