How to Utilize People Counting & Conversion Rate Data to Improve Sales

Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Without real and accurate data, retailers can find themselves making uninformed decisions based on guesswork. People Counting gives businesses the necessary data to gain a deeper understanding of their operations; businesses can have the…

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Retail Space Planning: 5 Tips to Do It Right

In the realm of physical retail, COVID-19 has transformed the ways in which people browse and shop for products. Due to this change, physical retail stores need to adapt to the new and ever-changing behaviors and habits of shoppers. As a brick-and-mortar store, retail space planning should be a top priority on your to-do list.…

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20 Benefits of Passenger Counters in Public Transportation

The world’s population is continuously increasing in cities: 53% of it currently lives in urban areas, and this number is expected to reach 67% by 2050. This growing urbanization leads to increasing demand for transportation, which requires a corresponding increase in mass transit supply. Using systems for counting people and analyzing passenger behavior can foster…

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3 Ways Retailers Are Embracing Change in 2021

The resilience of retail in the face of challenges has been a remarkable success story in 2020. Retailers have shown the strength and adaptability to respond to customers’ changing needs. The pandemic has forced new ways of doing business, from the obvious of ensuring COVID-safe spaces to rethinking how to target consumers who are now…

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Customer Counting: How To Analyze Retail Store Traffic

Retail stores receive millions of visitors every year. The primary objective of a store is to attract visitors and make sales. However, this constant stream of traffic can be leveraged to create an alternate source of value for retailers. You can collect traffic data and extract key retail analytics from it. This provides insights into…

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People Counting & GDPR: Why Privacy Matters

In 2021, facial recognition technology is everywhere. Be it on our mobile devices, airport checkpoints, or social media platforms, facial-recognition software is widely used to make our lives easier and seemingly safer. However, violating the individual’s right to privacy is a concern that always comes to mind when talking about such technologies. Facial features are…

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