All big businesses know that getting people to visit your store is only the first step in the selling process. The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics show that providing an excellent customer experience is the key to increasing a business’s conversion…

What does visitor flow inside a store have to do with conversions? As it turns out, quite a lot. Slight changes in your visitors’ path can increase footfall traffic around promotional displays and help avoid bottlenecks. Data collected manually by salespeople on the floor can be inaccurate and limiting for Retailers. For this reason, retailers…

Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Without real and accurate data, retailers can find themselves making uninformed decisions based on guesswork. People Counting gives businesses the necessary data to gain a deeper understanding of their operations; businesses can have the…

In the realm of physical retail, COVID-19 has transformed the ways in which people browse and shop for products. Due to this change, physical retail stores need to adapt to the new and ever-changing behaviors and habits of shoppers. As a brick-and-mortar store, retail space planning should be a top priority on your to-do list.…

Contrary to predictions of physical retail demise, new excitement is emerging among retailers. Recent research and reports have revealed that physical stores will account for £8 of every £10 of retail spending by 2025, and 81% of young Gen Z respondents said they preferred to shop in stores, while 40% said they would only shop…

Occupancy restrictions have been a critical component of government mandates meant to prevent the spread of COVID-19 in commercial establishments. Depending on the country and city, some venues restrict occupancy to either 10%, 30%, or 50% of maximum capacity; others specify only a certain number of people allowed to be in a facility at one…

The world’s population is continuously increasing in cities: 53% of it currently lives in urban areas, and this number is expected to reach 67% by 2050. This growing urbanization leads to increasing demand for transportation, which requires a corresponding increase in mass transit supply. Using systems for counting people and analyzing passenger behavior can foster…

The resilience of retail in the face of challenges has been a remarkable success story in 2020. Retailers have shown the strength and adaptability to respond to customers’ changing needs. The pandemic has forced new ways of doing business, from the obvious of ensuring COVID-safe spaces to rethinking how to target consumers who are now…

Retail stores receive millions of visitors every year. The primary objective of a store is to attract visitors and make sales. However, this constant stream of traffic can be leveraged to create an alternate source of value for retailers. You can collect traffic data and extract key retail analytics from it. This provides insights into…