In e-commerce, the process to track the consumer footprints is fairly straightforward as every touch point is traceable. Take a step back into the traditional brick and mortar store, more anonymity remains with the browsing and purchase behavior. Interaction with merchandise and in store employees makes it somewhat more complex to optimize and understand. Retailers…

The retail market has always been defined as one of the most dynamic industries. This fast paced environment is going through a perspective change driven by digitalization which has altered how the consumers react with brands. Innovations such as people counting technology reshaped how retailers may leverage this data and engage with their clientele. 1)…

Did you know those tiny rooms in the back of the stores are actually the key areas of the purchasing process? As a store manager, when you analyze your store’s and fitting rooms’ traffic, it seems to be pretty high, but you also wonder why your conversion rates are lower than expected. The fitting room…

Expanding a retail business can be a bit tricky. Your growth plan should be based on opening more physical stores in different locations and attracting an increasing amount of footfall day-by-day. Business owners tend to look at complex financials and get lost in them while trying to dwell on how to branch out. Here is…

Salesfloor has always been one of the key indicators of retail success and it stayed the same over the years.  Some stores might have higher traffic numbers, but when these figures are analyzed, it is found out that the conversion rates are lower or vice versa. With today’s technological transformation, retailers can now utilize cloud…

Choosing the right people counting systems provider is like choosing a lifelong business partner. It can be confusing to decide when there are so many vendors with very similar product features. If you want a clear-cut choice, you need to set some criteria and make sure the people counting system vendor of your preference meets…

Even though the people counting business is at its optimum and functioning with the most advanced intelligent video analytical technologies around, it continues to face problems when it comes to keeping counting systems up. And funnily enough, the most common reason for such malfunctions derive from rookie human errors like disconnecting a cable. So even…

Retail There is no denying that shopping online has its benefits and it is getting bigger regularly. Gathering information to compare your options and having your order delivered to your home by a few clicks while sitting on your chair and taking a sip of French press coffee is definitely convenient; especially after a long…