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According to a study by Walker, customer experience will overtake product superiority and price as the key differentiator between brands in 2020. As the year progresses, more customers will prioritize exceptional buying experiences over other considerations. Another study, this time…
Over the past few years, competition among retailers has gotten significantly tougher. Online platforms have joined brick-and-mortar stores, and millions of businesses now populate the retail sector. All these businesses are vying for the attention of a customer base that…
All big businesses know that getting people to visit your store is only the first step in the selling process. The most difficult part is converting these visitors into customers; not just one-time customers, but regulars. Statistics have shown that…