The Covid-19 pandemic has changed consumer behavior in a number of ways, and as a result, small to medium-sized enterprises (SMEs) became more resilient in the post-pandemic era and a lot more technology-friendly. These enterprises are more vulnerable to unexpected changes compared to larger corporations, but they’re also more flexible and responsive; leveraging innovative technologies…
Occupancy restrictions have been a critical component of government mandates meant to prevent the spread of COVID-19 in commercial establishments. Depending on the country and city, some venues restrict occupancy to either 10%, 30%, or 50% of maximum capacity; others specify only a certain number of people allowed to be in a facility at one…
As with any other business, gyms and fitness centers aim to increase profits and decrease expenses. Many businesses use conversion rates to measure success, but a fitness center’s visitors already paid money for a gym membership. As a decision-maker for a gym, you have to find alternate ways to collect and use data to your…
There’s no arguing that long queues suck. Nobody likes to wait in line, and there’s something that’s rarely discussed about queues — their huge cost. Research by Adyen found that long queues are among the chief contributors to lost store revenue, costing retailers up to £12 billion each year in sales losses. In this article,…
Measuring footfall traffic numbers for brick and mortar businesses is one of the most fundamental metrics to consider when measuring business success. However, visitor traffic numbers can be easily distorted when staff members are included in the count, resulting in inaccurate conversion rates. Accurate and pure people counting data is essential to understanding the number…
Today, physical retailers and shopping malls remain vital drivers for sales, and more physical stores are leveraging technological solutions to optimize operations, improve customer satisfaction, and boost profitability. Customer counters and retail data analytics platforms provide a wealth of information to improve various aspects of your physical space. Understanding footfall visitor traffic in your retail…
Retailers have been analyzing customer behavior and shopping trends for years, even when the technology to do so effectively didn’t exist. From short surveys that sought to understand what customers liked to manual people counting devices that measured foot traffic in retail, store managers have always recognized the importance of foot traffic analysis. Thankfully, technological…
We always hear the term conversion rate and the importance of conversion rate optimization, but what is conversion rate in retail, why is it important, and how can you measure and improve it? What is conversion rate in retail stores? In retail, a store’s conversion rate is the percentage of visitors who made purchases compared…
The need for reliable and accurate people counting technologies for physical businesses is now more critical than ever. In retail, for example, various technological solutions are implemented to ensure that stores’ operations run as smoothly and efficiently as possible. The technology that goes into business operations is vastly versatile and covers every aspect; from security…
Public restrooms are considered one of the highest traffic areas for businesses like shopping malls, restaurants, supermarkets, gas stations, or office buildings. Typically, restrooms are small in size and can get crowded very quickly, making it impossible for social distancing to efficiently occur. The Impact of Restrooms on Customer Satisfaction Covid public restroom safety has…
