Accurate and reliable visitor data can transform a company’s success if used meaningfully. The very same thing applies to trade fairs, exhibitions, and expos; if anything these events rely on healthy people traffic data more than most regular retailers. People counting technologies and solutions have come a long way. Data science is more precise than…
Advertising is a powerful tool to draw attention to your brand or to a specific product you provide, but it used to be nearly impossible for a small to medium-sized business to find the right advertising space for promotions. However, trends throughout the years have reshaped the way businesses and advertisers communicate a message to…
Accurate and reliable information lies at the heart of data-driven decision-making, there’s no other way around it. Even a 5 to 10% deviation can ruin your well-prepared and long time in the making marketing campaigns. Why make an expensive campaign riskier than it needs to be or miss out on great sales opportunities? When it…
Retail sales in shopping malls across the world are expected to grow according to Reuters, Economic Times, Trading Economics, and a number of other reliable research companies and data providers. The US retail sales saw significant growth recently and the same applies at varying levels to other larger markets across Europe and Asia too. The…
There’s no reason to beat around the bush, the world is swiftly changing to cloud-based software solutions, and you are either a part of this change —unless you’re running a business that needs on-premises software explicitly— or considering switching as well. As the software market has evolved over the last decade, a trend toward cloud-based…
Most digital store owners are quite familiar with zone-based user tracking solutions. Google Analytics alone can provide valuable and actionable insights per user and per a number of demographics. However, there are digital tools that provide even more insight at a page level, showing you the user journey across specific web pages, helping you understand…
The home goods industry is one of the largest markets a country’s economy depends on and the industry continues to grow despite the rising inflation and economic recession. The Covid-19 pandemic changed things for the industry as people had to stay home during lockdowns and many had to start working from home. Wanting change is…
Every person wants and needs something different. The shopping experience and customer behavior can differ greatly depending on an array of factors. “All generalizations are false, including this one,” says Nietzsche and indeed he too is wrong, and well also right. Countless studies have shown that several demographic factors play a key role in coming…
Like other business owners, you have a lot on your plate. Between managing inventory, marketing your products or services, and dealing with customers, it can be tough to find the time to focus on anything else. That’s why so many retailers are turning to software to help them with their employee scheduling. However, there are…
A lot has been written about how effective people counting systems are in retail stores, malls, airports, event centers, libraries, and other locations where it’s important to measure visitors accurately. People counting devices can be used for more than just counting traffic nowadays; they can also predict visitor behavior in physical spaces, tell you which…
