The digital world made the leap long ago; the decision-makers already use factual and insightful data rather than launching campaigns based on instinct. Marketers in the digital space now have a wide number of solutions and analytics tools that let them know who their customers are and pinpoint what they want. Up until recently, brick-and-mortar…
The aviation industry took a massive hit during the pandemic but it’s now on a fast recovery path and more people are trusting airlines again for their travel needs. The decision-makers in the airport industry are seeing increased traffic all around the world; however, this increased demand is bringing tons of trouble alongside. Airports that…
V-Count is an award-winning tech company delivering industry-leading visitor analytics solutions with its cutting-edge Ultima Series sensors and cloud-powered online dashboard dubbed Business Intelligence Platform (BIP). Unlike other people counting entities on the market, V-Count develops both the hardware and software in-house, meaning both technologies are always in perfect sync and work in harmony. At…
Online betting has come a long way and for some bettors, it’s more convenient to place wagers online. Having said that, there are millions and millions of people who prefer betting in person via bookmakers. Most of these people seek out the perfect bookmaker for their specific needs and once they find the right place…
Hotels and hostels must build a strong reputation by offering a great guest experience and outstanding customer communication. Delivering a top-notch customer experience will help you grow your brand and it will help you create more successful marketing campaigns to convince more visitors to come. The word travels fast among friends and even faster online;…
In the digital age, tracking visitors to a website or mobile app is easy. Brands operating in the digital world have more than enough tools to understand who their visitors are and what they want based on demographics, user journeys, and more. Digital analytics tools provide precise information about visitors and give businesses lots of…
Accurate and reliable visitor data can transform a company’s success if used meaningfully. The very same thing applies to trade fairs, exhibitions, and expos; if anything these events rely on healthy people traffic data more than most regular retailers. People counting technologies and solutions have come a long way. Data science is more precise than…
Advertising is a powerful tool to draw attention to your brand or to a specific product you provide, but it used to be nearly impossible for a small to medium-sized business to find the right advertising space for promotions. However, trends throughout the years have reshaped the way businesses and advertisers communicate a message to…
Retail sales in shopping malls across the world are expected to grow according to Reuters, Economic Times, Trading Economics, and a number of other reliable research companies and data providers. The US retail sales saw significant growth recently and the same applies at varying levels to other larger markets across Europe and Asia too. The…
There’s no reason to beat around the bush, the world is swiftly changing to cloud-based software solutions, and you are either a part of this change —unless you’re running a business that needs on-premises software explicitly— or considering switching as well. As the software market has evolved over the last decade, a trend toward cloud-based…
